Lesse

Marketing Strategy Breakdown

Logo of
Lesse
An overview of
Lesse
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Lesse

- Ecommerce marketing strategy

There’s a lot to learn from Lesse ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 26 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Lesse team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

On Panoramata, we gather and analyze the entire Lesse email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Serum vs. face oil' and 'What is an active botanical?'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 41 on https://lesseofficial.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Lesse

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
26.0
characters

What about

Lesse

then?

With their average of

26

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1985.56
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Lesse

 gets a score of

-3.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Essentialism - A - of - aid - JORDAN-RISA - children

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Lesse

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Featured Email Marketing Assets from

Lesse

Serum vs. face oil

Serum vs. face oil

Email from

Lesse

What is an active botanical?

What is an active botanical?

Email from

Lesse

RITUALS of MANISHA

RITUALS of MANISHA

Email from

Lesse

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Featured Ads and Paid Media Examples from

Lesse

Lesse
Lesse

Feed Ad from

Lesse

Lesse
Lesse

Feed Ad from

Lesse

Lesse
Lesse

Feed Ad from

Lesse

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://lesseofficial.com/

Domain Rating

41
This is the overall metric that matters most, as it sets
Lesse
domain SEO authority.

It shows the power of
Lesse
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://lesseofficial.com/
, as their domain authority is
41
, their score can be considered under average.

Here, for
https://lesseofficial.com/
, as their domain authority is
41
, their score can be considered average.

Here, for
https://lesseofficial.com/
, as their domain authority is
41
, their score can be considered pretty good! 🙌

Here, for
https://lesseofficial.com/
, as their domain authority is
41
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1764
One of the most important metrics for
Lesse
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
616
) and their Domain Rating.

Total Keywords

616
Why does this matter for
Lesse
SEO strategy? 

This is the total number of keywords where 
Lesse
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

421
The total number of domain who have a link to  
Lesse
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

2904
What's a backlink? A link from another domain that redirect to  
Lesse
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

2904

Backlinks NoFollow

321

Backlinks Redirect

0

Backlinks Images

111

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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AWIN

AWIN

Affiliate tracking application.

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Cloverly

Carbon offset software for checkouts.

payment

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Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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