Louyetu

Marketing Strategy Breakdown

Logo of
Louyetu
An overview of
Louyetu
Marketing Strategy data - their Email Marketing Strategy (some of their
Sendinblue
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Jewelry
ecommerce industry.

Louyetu

- Ecommerce marketing strategy

You can access here some of the data we collect on Louyetu ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Louyetu could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Sendinblue (a french ESP that can be hard to setup and with hard to read analytics, as there are some better options depending on your CMS) .

Fun fact - they're using emojis in 88.0% of their emails - the main ones they use are ❤️ ✨ 🔥 🚨 ☀️ 🤍.

On Panoramata, we gather and analyze the entire Louyetu email marketing strategy - along with other brands from the Jewelry industry. Amongst their last emails sent, two of them were 'De l'amour en cube ❤️' and 'FÊTES DES MERES 💛 Nos 10 idées cadeaux'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 52 on https://louyetu.fr/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Louyetu

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
33.0
characters

What about

Louyetu

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1642.76
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Louyetu

 gets a score of

-3.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Sendinblue

Most common words

préférées - vous - attendent - Accumulez - HELLO - vie

Emoji use in subject lines

88.0
% of subject lines have emojis

Most popular emojis

❤️ - ✨ - 🔥 - 🚨 - ☀️ - 🤍

❤️ - ✨ - 🔥 - 🚨 - ☀️ - 🤍

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Louyetu

Featured Email Marketing Assets from

Louyetu

De l'amour en cube ❤️

De l'amour en cube ❤️

Email from

Louyetu

FÊTES DES MERES 💛 Nos 10 idées cadeaux

FÊTES DES MERES 💛 Nos 10 idées cadeaux

Email from

Louyetu

DERNIER APPEL ❤️ Pour lui faire plaisir

DERNIER APPEL ❤️ Pour lui faire plaisir

Email from

Louyetu

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Louyetu

Featured Ads and Paid Media Assets from

Louyetu

Louyetu
Louyetu

LÕU.YETU

LÕU.YETU

Feed Ad from

Louyetu

Louyetu
Louyetu

LÕU.YETU

LÕU.YETU

Feed Ad from

Louyetu

Louyetu
Louyetu

ARCHIVOS DE VERANO 🌞 TU MUÑECA LOS ANHELABA✔️ Acumula nuestras pulseras finas y brazaletes desde 20€.✔️ Enamórate de una joya a un precio mini. Lo más difícil será elegir.✔️ Fabricada en latón bañado en oro // Resistente al agua

ARCHIVOS DE VERANO 🌞

ARCHIVOS DE VERANO 🌞

Feed Ad from

Louyetu

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://louyetu.fr/

Domain Rating

52
This is the overall metric that matters most, as it sets
Louyetu
domain SEO authority.

It shows the power of
Louyetu
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://louyetu.fr/
, as their domain authority is
52
, their score can be considered under average.

Here, for
https://louyetu.fr/
, as their domain authority is
52
, their score can be considered average.

Here, for
https://louyetu.fr/
, as their domain authority is
52
, their score can be considered pretty good! 🙌

Here, for
https://louyetu.fr/
, as their domain authority is
52
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

55844
One of the most important metrics for
Louyetu
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2265
) and their Domain Rating.

Total Keywords

2265
Why does this matter for
Louyetu
SEO strategy? 

This is the total number of keywords where 
Louyetu
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

105
The total number of domain who have a link to  
Louyetu
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

8115
What's a backlink? A link from another domain that redirect to  
Louyetu
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

8075

Backlinks NoFollow

1870

Backlinks Redirect

40

Backlinks Images

1035

Backlinks Frame

0

Backlinks Form

0

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Louyetu

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →More details →
CrazyEgg

CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Magento 2 Community

Magento 2 Community

Community Version of Magento Version 2.

shop

Discover →More details →
Magento 2

Magento 2

Magento ecommerce solution version 2 rewrite.

shop

Discover →More details →
Magento

Magento

Hosted and self hosted eCommerce CMS system. Owned by Adobe.

shop

Discover →More details →
Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

Discover →More details →
PayPal

PayPal

The website accepts payments with PayPal.

payment

Discover →More details →
Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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SendinBlue

SendinBlue

Marketing campaigns, Transactional Emails, and SMS messages all in one platform.

mx

Discover →More details →
Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

ads

Discover →More details →
Tapad

Tapad

Allows advertisers to engage the same consumer with consistent ads across multiple platforms.

ads

Discover →More details →
TikTok

TikTok

TikTok videos mentions.

media

Discover →More details →
TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

Discover →More details →
Yoast SEO Premium

Yoast SEO Premium

Premium version of the Yoast WordPress Plugin.

widgets

Discover →More details →
WooCommerce

WooCommerce

Transforms your WordPress website into an online store.

shop

Discover →More details →
WordPress

WordPress

WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.

cms

Discover →More details →
Zendesk

Zendesk

Organize, prioritize and engage with others on support requests.

mx

Discover →More details →
Zendesk Embeddables

Zendesk Embeddables

Embeddables seamlessly integrate Zendesk functionality into any native environment.

widgets

Discover →More details →
Zopim

Zopim

Provide live customer help instantaneously. Now known as Zendesk Chat.

widgets

Discover →More details →

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