Belk

Marketing Strategy Breakdown

Logo of
Belk
An overview of
Belk
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Belk

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Belk? You're in the right place!

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,6 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 56 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

Fun fact - they're using emojis in 93.58% of their emails - the main ones they use are 🤩 👏 ❤️ 🙌 🏠 👟.

On Panoramata, we gather and analyze the entire Belk email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Swimwear for the fam from $12 👙 Time to make a splash!' and 'Go out to eat! 🍽️ Up to 70% off outdoor dining'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 75 on https://www.belk.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Belk

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
56.0
characters

What about

Belk

then?

With their average of

56

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2043.87
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Belk

 gets a score of

-3.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

skincare - Low - tops - or - Walk - Refresh

Emoji use in subject lines

93.58
% of subject lines have emojis

Most popular emojis

🤩 - 👏 - ❤️ - 🙌 - 🏠 - 👟

🤩 - 👏 - ❤️ - 🙌 - 🏠 - 👟

Yes, these emojis are pretty. But what are their usage telling us? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.To improve their open rates, they're using the kind of emojis that triggers interest, because it shows that the brand provides unique/interesting value. This is done through these emojis: 👀, 🌟, 🤩, 💫 or 💎. It shows curiosity, unicity and demonstrates clear interest.There are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Belk

Featured Email Marketing Assets from

Belk

Swimwear for the fam from $12 👙 Time to make a splash!

Swimwear for the fam from $12 👙 Time to make a splash!

Email from

Belk

Go out to eat! 🍽️ Up to 70% off outdoor dining

Go out to eat! 🍽️ Up to 70% off outdoor dining

Email from

Belk

Run don't walk! 🏃 Up to 40% off Skechers & active shoes are going fast

Run don't walk! 🏃 Up to 40% off Skechers & active shoes are going fast

Email from

Belk

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Belk

Featured Ads and Paid Media Assets from

Belk

Belk
Belk

Feed Ad from

Belk

Belk
Belk

Feed Ad from

Belk

Belk
Belk

Feed Ad from

Belk

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.belk.com/

Domain Rating

75
This is the overall metric that matters most, as it sets
Belk
domain SEO authority.

It shows the power of
Belk
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.belk.com/
, as their domain authority is
75
, their score can be considered under average.

Here, for
https://www.belk.com/
, as their domain authority is
75
, their score can be considered average.

Here, for
https://www.belk.com/
, as their domain authority is
75
, their score can be considered pretty good! 🙌

Here, for
https://www.belk.com/
, as their domain authority is
75
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

2343555
One of the most important metrics for
Belk
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1340879
) and their Domain Rating.

Total Keywords

1340879
Why does this matter for
Belk
SEO strategy? 

This is the total number of keywords where 
Belk
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

17564
The total number of domain who have a link to  
Belk
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Belk
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Belk

Softwares and Marketing eCommerce Stack

Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Bazaarvoice

Bazaarvoice

Combination of technology and personalized services that help brands build online communities that drive business goals.

analytics

Discover →More details →
Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

Discover →More details →
BlueCore

BlueCore

Track and trigger emails in real-time. Previously known as TriggerMail.

analytics

Discover →More details →
Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

Discover →More details →
Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

Discover →More details →
Demandware

Demandware

Tailored shopping experiences for consumers across all digital channels, including web, mobile and call center. Now known as Salesforce Commerce Cloud.

shop

Discover →More details →
Drawbridge

Drawbridge

Precision audience targeting technology. Now Linkedin Ads.

ads

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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LiveRamp

LiveRamp

CRM Retargeting & Data Onboarding app.

analytics

Discover →More details →
Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

Discover →More details →
PayPal

PayPal

The website accepts payments with PayPal.

payment

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Pubmatic

Pubmatic

PubMatic Enables Ad Optimization Across Every Ad Network

ads

Discover →More details →
Raygun

Raygun

Get notified of your software's bugs as they happen.

analytics

Discover →More details →
Rapleaf

Rapleaf

Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.

analytics

Discover →More details →
Rubicon Project

Rubicon Project

Advertising optimization service.

ads

Discover →More details →
Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

ads

Discover →More details →
Tapad

Tapad

Allows advertisers to engage the same consumer with consistent ads across multiple platforms.

ads

Discover →More details →
The Trade Desk

The Trade Desk

Data-driven marketing suite that offers marketers a single place to buy all forms of online media.

ads

Discover →More details →
Twitter Ads

Twitter Ads

Twitter advertising includes conversion tracking and re-marketing tools.

ads

Discover →More details →
Twitter Analytics

Twitter Analytics

A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.

analytics

Discover →More details →
Yahoo Small Business

Yahoo Small Business

Yahoo advertising network and search engine marketing solutions.

ads

Discover →More details →

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Related Industries

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

Clothes
brands →

Beauty

brands overview

Beauty
brands →

Accessories

brands overview

Accessories
brands →

Home

brands overview

Home
brands →

Jewelery

brands overview

Jewelery
brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

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