Made In

Marketing Strategy Breakdown

Logo of
Made In
An overview of
Made In
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Made In

- Ecommerce marketing strategy

Here are some marketing takeaways for Made In.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Made In could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 34.88% of their emails - the main ones they use are 🔪 🍳 🔥 🎁 😱 👇.

We display here a overview of Made In email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Low Stock Alert: Summer Essentials' and 'Last Chance At Up To 30% Off!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 61 on https://madeincookware.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Made In

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
33.0
characters

What about

Made In

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

621.14
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Made In

 gets a score of

-1.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

A - James - Beard - Chef - Let - World

Emoji use in subject lines

34.88
% of subject lines have emojis

Most popular emojis

🔪 - 🍳 - 🔥 - 🎁 - 😱 - 👇

🔪 - 🍳 - 🔥 - 🎁 - 😱 - 👇

Let's take a moment to review their emoji use. They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.And finally, we can see that they're using what we're calling Scarcity emojis (for instance, ⏰, ⌛, 😱 or 💸). They're mostly used to trigger a instant reaction of action, for instance for time-based promotions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Made In

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Featured Email Marketing Assets from

Made In

Low Stock Alert: Summer Essentials

Low Stock Alert: Summer Essentials

Email from

Made In

Last Chance At Up To 30% Off!

Last Chance At Up To 30% Off!

Email from

Made In

Just Launched: The Griddle

Just Launched: The Griddle

Email from

Made In

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Featured Ads and Paid Media Examples from

Made In

Made In
Made In

Our Chef Knife is fully forged by a 5th generation knife maker in France.

Acclaimed "Best Chef Knife" by Good Housekeeping

Acclaimed "Best Chef Knife" by Good Housekeeping

Feed Ad from

Made In

Made In
Made In

Meet our seriously safe Non Stick Set. With a double layer of 100% safe PTFE, our Non Stick is always non-toxic and made without PFOAs.

Shop our seriously safe Non Stick Set

Shop our seriously safe Non Stick Set

Feed Ad from

Made In

Made In
Made In

The best chefs in the world outfit their kitchens with Made In®. Contact us to outfit your restaurant.

Learn About Our Special Restaurant Pricing

Learn About Our Special Restaurant Pricing

Feed Ad from

Made In

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://madeincookware.com/

Domain Rating

61
This is the overall metric that matters most, as it sets
Made In
domain SEO authority.

It shows the power of
Made In
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://madeincookware.com/
, as their domain authority is
61
, their score can be considered under average.

Here, for
https://madeincookware.com/
, as their domain authority is
61
, their score can be considered average.

Here, for
https://madeincookware.com/
, as their domain authority is
61
, their score can be considered pretty good! 🙌

Here, for
https://madeincookware.com/
, as their domain authority is
61
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

191851
One of the most important metrics for
Made In
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
70357
) and their Domain Rating.

Total Keywords

70357
Why does this matter for
Made In
SEO strategy? 

This is the total number of keywords where 
Made In
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2716
The total number of domain who have a link to  
Made In
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

32563
What's a backlink? A link from another domain that redirect to  
Made In
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

32522

Backlinks NoFollow

17217

Backlinks Redirect

32

Backlinks Images

2973

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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Hotjar

A heatmap, survey, feedback and funnel application.

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Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Octane AI

The most powerful quiz platform for Shopify

widgets

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Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

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Website accessibility monitoring and auditing platform.

analytics

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Algolia

Algolia's Search API makes it possible to deliver a search experience in your apps & websites.

widgets

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Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Amplitude

Amplitude

Mobile analytics platform.

analytics

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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AWIN

AWIN

Affiliate tracking application.

ads

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Bold Brain

Bold Brain

Product recommendations and data analysis from Bold Commerce.

shop

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Bold Bundles

Bold Bundles

Attempts to boost order size by bundling products.

shop

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Bold Custom Pricing

Bold Custom Pricing

Offer VIP and wholesale pricing options on Shopify from Bold.

shop

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Blueshift

Blueshift

Real time personalization and segmentation of users.

analytics

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Bold UpSell

Bold UpSell

Product Upsell, Cross-sell & Smart Funnels from Bold Commerce.

shop

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