MAKE UP FOR EVER

Marketing Strategy Breakdown

Logo of
MAKE UP FOR EVER
An overview of
MAKE UP FOR EVER
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

MAKE UP FOR EVER

- Ecommerce marketing strategy

There’s a lot to learn from MAKE UP FOR EVER ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,7 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 41 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

Fun fact - they're using emojis in 67.16% of their emails - the main ones they use are 📆 ⭐ 📽️ ✨ 🎁 🖤.

We display here a overview of MAKE UP FOR EVER email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Dernières heures pour vos 10€ offerts ❤️' and 'Pros + Engagés = HD Skin 🌻'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 73 on https://www.makeupforever.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

MAKE UP FOR EVER

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
41.0
characters

What about

MAKE UP FOR EVER

then?

With their average of

41

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

761.03
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

MAKE UP FOR EVER

 gets a score of

-3.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

teint - ? - On - n'a - Deuxième - LIVESHOPPING

Emoji use in subject lines

67.16
% of subject lines have emojis

Most popular emojis

📆 - ⭐ - 📽️ - ✨ - 🎁 - 🖤

📆 - ⭐ - 📽️ - ✨ - 🎁 - 🖤

Fun emoji take, right? What does that mean for their digital marketing strategy? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

MAKE UP FOR EVER

with Panoramata

Featured Email Marketing Assets from

MAKE UP FOR EVER

Dernières heures pour vos 10€ offerts ❤️

Dernières heures pour vos 10€ offerts ❤️

Email from

MAKE UP FOR EVER

Pros + Engagés = HD Skin 🌻

Pros + Engagés = HD Skin 🌻

Email from

MAKE UP FOR EVER

Prêt pour le festival ?

Prêt pour le festival ?

Email from

MAKE UP FOR EVER

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

MAKE UP FOR EVER

MAKE UP FOR EVER
MAKE UP FOR EVER

Feed Ad from

MAKE UP FOR EVER

MAKE UP FOR EVER
MAKE UP FOR EVER

Feed Ad from

MAKE UP FOR EVER

MAKE UP FOR EVER
MAKE UP FOR EVER

Feed Ad from

MAKE UP FOR EVER

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.makeupforever.com/

Domain Rating

73
This is the overall metric that matters most, as it sets
MAKE UP FOR EVER
domain SEO authority.

It shows the power of
MAKE UP FOR EVER
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.makeupforever.com/
, as their domain authority is
73
, their score can be considered under average.

Here, for
https://www.makeupforever.com/
, as their domain authority is
73
, their score can be considered average.

Here, for
https://www.makeupforever.com/
, as their domain authority is
73
, their score can be considered pretty good! 🙌

Here, for
https://www.makeupforever.com/
, as their domain authority is
73
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

134657
One of the most important metrics for
MAKE UP FOR EVER
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
41033
) and their Domain Rating.

Total Keywords

41033
Why does this matter for
MAKE UP FOR EVER
SEO strategy? 

This is the total number of keywords where 
MAKE UP FOR EVER
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

9072
The total number of domain who have a link to  
MAKE UP FOR EVER
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
MAKE UP FOR EVER
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

Happening right now: 
Benchmark and track your competitors automatically

Upcoming Learning Session - Online Webinar

Tune in to find our how to automatically benchmark monitor your competitors' marketing strategy (or any inspirational
brand) & get endless marketing inspiration.

With Panoramata, get your competitive advantage for e-commerce marketing, delivered in your dashboard and to your inbox*

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Demandware

Demandware

Tailored shopping experiences for consumers across all digital channels, including web, mobile and call center. Now known as Salesforce Commerce Cloud.

shop

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Microdata for Google Shopping

Microdata for Google Shopping

Microdata for adding products to Google Shopping.

widgets

Discover →More details →

Discover the best way to track brands (like

MAKE UP FOR EVER

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

My name's Mehdi, I'm the founder. See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book Demo with Mehdi

Schedule a time

★★★★★

"I feel like I'm saving a day a week.
I don't miss anything anymore."
★★★★★

"It's crazy good, it's my own Pinterest x Emails x Ads Libraries"
★★★★★

"It's way easier to plan any big campaign like Black Friday."

What our customers say

Join 1,000+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

Vichy - French

Personal Care

More details →

Function of Beauty

Personal Care

More details →

Nude by Nature

Personal Care

More details →

True Botanicals

Personal Care

More details →

Crown Affair

Personal Care

More details →

Roccabox

Personal Care

More details →

Related Insights

How to Do A Competitor Analysis for Ecommerce (Plus A Free Template)

To survive and thrive, competitor analysis is a must. In this article, we’ll go into detail about why competitive analysis is beneficial to any business and how to conduct competitive analysis for your ecommerce brand. We’ll also suggest tools and websites you can use right away and address common questions.

Marketing
How to Do A Competitor Analysis for Ecommerce (Plus A Free Template)

5 Email Campaign Mistakes People Do (& You Shouldn’t)

Here we listed five mistakes that cause businesses to struggle with their email marketing campaign.

Marketing
5 Email Campaign Mistakes People Do (& You Shouldn’t)

Outdoor Voices Email Marketing Ecommerce Strategy: Pick Lessons

Sit tight and we’ll explore some valuable lessons from Outdoor Voices email marketing strategy and ads.

Marketing
Outdoor Voices Email Marketing Ecommerce Strategy: Pick Lessons

Related Industries

Makeup

brands overview

The makeup industry is a broad term that can refer to the business of manufacturing, selling, and using cosmetics. It can also refer to the study of how cosmetics are made and used. The main brands in the makeup industry are L’Oréal, Estée Lauder, and Coty. The target market for the makeup industry is typically women aged 18-34. Some interesting niches in the makeup industry include natural and organic cosmetics, vegan cosmetics, and halal cosmetics.

Makeup
brands →

Personal Care

brands overview

Personal Care
brands →

Ready to dive in?
Get started today.