Beauty Pie

Marketing Strategy Breakdown

Logo of
Beauty Pie
An overview of
Beauty Pie
Marketing Strategy data - their Email Marketing Strategy (some of their
Emarsys
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Beauty Pie

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Beauty Pie? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -10,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! Beauty Pie could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Emarsys (an well-known Omnichannel Customer Engagement Platform - it's good to cover a variety of tasks in email marketing but with several weaknesses, as it looks they lost focus while building more and more features).

Fun fact - they're using emojis in 42.22% of their emails - the main ones they use are 😉 💌 😱 ✉️ 😲 🤭.

We display here a overview of Beauty Pie email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Please Answer Just One Question For Us? 🙏' and 'This Is Too Good An Offer To Refuse 🤭'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 60 on https://www.beautypie.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Beauty Pie

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
32.0
characters

What about

Beauty Pie

then?

With their average of

32

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

4352.88
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-10.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Beauty Pie

 gets a score of

-10.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Emarsys

Most common words

Still - Think - It - s - You - This

Emoji use in subject lines

42.22
% of subject lines have emojis

Most popular emojis

😉 - 💌 - 😱 - ✉️ - 😲 - 🤭

😉 - 💌 - 😱 - ✉️ - 😲 - 🤭

Fun emoji take, right? What does that mean for their digital marketing strategy? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.And - one of the most important part of managing your open rate - they also use Scarcity emojis (like ⏰, ⌛, 😱 or 💸) in their subject lines. Usually this is done for promotions emails - or time sensitive actions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Beauty Pie

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Featured Email Marketing Assets from

Beauty Pie

Please Answer Just One Question For Us? 🙏

Please Answer Just One Question For Us? 🙏

Email from

Beauty Pie

This Is Too Good An Offer To Refuse 🤭

This Is Too Good An Offer To Refuse 🤭

Email from

Beauty Pie

Try BEAUTY PIE FREE For 60 Days 💌

Try BEAUTY PIE FREE For 60 Days 💌

Email from

Beauty Pie

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Featured Ads and Paid Media Examples from

Beauty Pie

Beauty Pie
Beauty Pie

Feed Ad from

Beauty Pie

Beauty Pie
Beauty Pie

Feed Ad from

Beauty Pie

Beauty Pie
Beauty Pie

Feed Ad from

Beauty Pie

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.beautypie.com/

Domain Rating

60
This is the overall metric that matters most, as it sets
Beauty Pie
domain SEO authority.

It shows the power of
Beauty Pie
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.beautypie.com/
, as their domain authority is
60
, their score can be considered under average.

Here, for
https://www.beautypie.com/
, as their domain authority is
60
, their score can be considered average.

Here, for
https://www.beautypie.com/
, as their domain authority is
60
, their score can be considered pretty good! 🙌

Here, for
https://www.beautypie.com/
, as their domain authority is
60
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

133389
One of the most important metrics for
Beauty Pie
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
19313
) and their Domain Rating.

Total Keywords

19313
Why does this matter for
Beauty Pie
SEO strategy? 

This is the total number of keywords where 
Beauty Pie
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1064
The total number of domain who have a link to  
Beauty Pie
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

460
What's a backlink? A link from another domain that redirect to  
Beauty Pie
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

465

Backlinks NoFollow

190

Backlinks Redirect

0

Backlinks Images

93

Backlinks Frame

0

Backlinks Form

0

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Related Industries

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brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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