MVMT Watches

Marketing Strategy Breakdown

Logo of
MVMT Watches
An overview of
MVMT Watches
Marketing Strategy data - their Email Marketing Strategy (some of their
Listrak
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Accessories
ecommerce industry.

MVMT Watches

- Ecommerce marketing strategy

There’s a lot to learn from MVMT Watches ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 25 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the MVMT Watches team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Listrak (a great email marketing campaign manager, even if it can be hard to setup and that their analytics could be hard to manage - it's a great choice for many brands though!).

Fun fact - they're using emojis in 37.02% of their emails - the main ones they use are 🎉 👀 ➡️ 👉 ‼️ 🎁.

On Panoramata, we gather and analyze the entire MVMT Watches email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'FREE GIFT Flash Sale' and 'Don't miss out on your free gift!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 72 on https://www.mvmt.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

MVMT Watches

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
25.0
characters

What about

MVMT Watches

then?

With their average of

25

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

968.73
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

MVMT Watches

 gets a score of

-1.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Listrak

Most common words

big - They're - Back: - Ceramics - NYJAH - inside

Emoji use in subject lines

37.02
% of subject lines have emojis

Most popular emojis

🎉 - 👀 - ➡️ - 👉 - ‼️ - 🎁

🎉 - 👀 - ➡️ - 👉 - ‼️ - 🎁

What does it say about their email marketing strategy - especially on their subject lines? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.There are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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MVMT Watches

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Featured Email Marketing Assets from

MVMT Watches

FREE GIFT Flash Sale

FREE GIFT Flash Sale

Email from

MVMT Watches

Don't miss out on your free gift!

Don't miss out on your free gift!

Email from

MVMT Watches

The best Father's Day Sale around

The best Father's Day Sale around

Email from

MVMT Watches

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Featured Ads and Paid Media Examples from

MVMT Watches

MVMT Watches
MVMT Watches

Feed Ad from

MVMT Watches

MVMT Watches
MVMT Watches

Feed Ad from

MVMT Watches

MVMT Watches
MVMT Watches

Feed Ad from

MVMT Watches

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.mvmt.com/

Domain Rating

72
This is the overall metric that matters most, as it sets
MVMT Watches
domain SEO authority.

It shows the power of
MVMT Watches
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.mvmt.com/
, as their domain authority is
72
, their score can be considered under average.

Here, for
https://www.mvmt.com/
, as their domain authority is
72
, their score can be considered average.

Here, for
https://www.mvmt.com/
, as their domain authority is
72
, their score can be considered pretty good! 🙌

Here, for
https://www.mvmt.com/
, as their domain authority is
72
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

161576
One of the most important metrics for
MVMT Watches
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
19874
) and their Domain Rating.

Total Keywords

19874
Why does this matter for
MVMT Watches
SEO strategy? 

This is the total number of keywords where 
MVMT Watches
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

4122
The total number of domain who have a link to  
MVMT Watches
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

222162
What's a backlink? A link from another domain that redirect to  
MVMT Watches
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

219071

Backlinks NoFollow

24813

Backlinks Redirect

436

Backlinks Images

110895

Backlinks Frame

2

Backlinks Form

2189

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Klarna Checkout is a iframe checkout with localized and personalized payment methods.

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Klarna

Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.

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analytics

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Microdata for Google Shopping

Microdata for adding products to Google Shopping.

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Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

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Watches

brands overview

A watch is a portable timepiece intended to be carried or worn by a person. In the watch industry, creating an enticing and attractive brand is essential. People tend to be picky when it comes to selecting a suitable watch for their outfits. Men especially find it fascinating to get an attractive and luxury watch that matches their professional outlook.

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