Nude by Nature

Marketing Strategy Breakdown

Logo of
Nude by Nature
An overview of
Nude by Nature
Marketing Strategy data - their Email Marketing Strategy (some of their
Dotdigital
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Nude by Nature

- Ecommerce marketing strategy

There’s a lot to learn from Nude by Nature ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, at the limit since it's -0,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 48 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Dotdigital .

Fun fact - they're using emojis in 96.55% of their emails - the main ones they use are ✨ 🚨 🌿 🔮 🧡 🎁.

On Panoramata, we gather and analyze the entire Nude by Nature email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Early Access: Click Frenzy Starts Now 🚨' and 'Last Chance To Save 🚨 30% Off Skincare & Make-Up'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 40 on https://nudebynature.com.au/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Nude by Nature

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
48.0
characters

What about

Nude by Nature

then?

With their average of

48

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3797.62
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Nude by Nature

 gets a score of

-0.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Dotdigital

Most common words

Worth - Over - $110 - 4 - Want - Gift

Emoji use in subject lines

96.55
% of subject lines have emojis

Most popular emojis

✨ - 🚨 - 🌿 - 🔮 - 🧡 - 🎁

✨ - 🚨 - 🌿 - 🔮 - 🧡 - 🎁

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyLooking at their emoji usage, they're also using emojis for their environnemental pledge, showing their value right from the subject line, so the audience doesn't even have to open the email to actually understand what value they're pledging.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

Nude by Nature

with Panoramata

Featured Email Marketing Assets from

Nude by Nature

Early Access: Click Frenzy Starts Now 🚨

Early Access: Click Frenzy Starts Now 🚨

Email from

Nude by Nature

Last Chance To Save 🚨 30% Off Skincare & Make-Up

Last Chance To Save 🚨 30% Off Skincare & Make-Up

Email from

Nude by Nature

Your Winter Skin Saviour Is Here | NEW Hydrating Facial Mask ✨

Your Winter Skin Saviour Is Here | NEW Hydrating Facial Mask ✨

Email from

Nude by Nature

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Nude by Nature

Nude by Nature
Nude by Nature

💥 BEAUTY FRENZY | 30% OFF 💥 💄 Save On Skincare & Make-Up ⚡️ Use Code BEAUTYFRENZY at Checkout 💕 Limited Time, Online Exclusive! 🌱 100% Natural | 100% Clean 🐰 Always Cruelty-Free *T&Cs apply.

Nude by Nature

Nude by Nature

Feed Ad from

Nude by Nature

Nude by Nature
Nude by Nature

🌊 A Wave Of Hydration 🌊✨ NEW | Hydrating Facial Mask💙 Boosted With Hyaluronic Acid🌊 Deeply Moisturises & Replenishes Skin✔️ Supports The Skin's Natural Barrier✨ Delivers a Radiant, Healthy Glow 🌱 100% Clean, 100% Natural💫 Dermatologist Tested🌸 Suitable For Sensitive Skin🐰 Vegan & Cruelty-Free

NEW Hydrating Facial Mask

NEW Hydrating Facial Mask

Feed Ad from

Nude by Nature

Nude by Nature
Nude by Nature

💋 FREE Deluxe Lippie Gift 💄 This National Lipstick Day🚨 When You Spend $100+ Online 💫 Use Code ROSEQUARTZ at Checkout 😘 Kiss Toxic Lippie Goodbye🌱 100% Natural, 100% Clean🌸 No Nasties Beauty🐰 Cruelty-Free T&C's apply.

💋 FREE Deluxe Lippie Gift

💋 FREE Deluxe Lippie Gift

Feed Ad from

Nude by Nature

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://nudebynature.com.au/

Domain Rating

40
This is the overall metric that matters most, as it sets
Nude by Nature
domain SEO authority.

It shows the power of
Nude by Nature
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://nudebynature.com.au/
, as their domain authority is
40
, their score can be considered under average.

Here, for
https://nudebynature.com.au/
, as their domain authority is
40
, their score can be considered average.

Here, for
https://nudebynature.com.au/
, as their domain authority is
40
, their score can be considered pretty good! 🙌

Here, for
https://nudebynature.com.au/
, as their domain authority is
40
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

17236
One of the most important metrics for
Nude by Nature
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
7131
) and their Domain Rating.

Total Keywords

7131
Why does this matter for
Nude by Nature
SEO strategy? 

This is the total number of keywords where 
Nude by Nature
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Nude by Nature
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

13241
What's a backlink? A link from another domain that redirect to  
Nude by Nature
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

13124

Backlinks NoFollow

3350

Backlinks Redirect

111

Backlinks Images

480

Backlinks Frame

0

Backlinks Form

6

Happening right now: 
Benchmark and track your competitors automatically

Upcoming Learning Session - Online Webinar

Tune in to find our how to automatically benchmark monitor your competitors' marketing strategy (or any inspirational
brand) & get endless marketing inspiration.

With Panoramata, get your competitive advantage for e-commerce marketing, delivered in your dashboard and to your inbox*

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Coming soon.

Discover the best way to track brands (like

Nude by Nature

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

My name's Mehdi, I'm the founder. See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book Demo with Mehdi

Schedule a time

★★★★★

"I feel like I'm saving a day a week.
I don't miss anything anymore."
★★★★★

"It's crazy good, it's my own Pinterest x Emails x Ads Libraries"
★★★★★

"It's way easier to plan any big campaign like Black Friday."

What our customers say

Join 1,000+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

Grown Alchemist

Personal Care

More details →

Birchbox

Personal Care

More details →

La Rosée

Personal Care

More details →

KOS Paris

Personal Care

More details →

Lime Crime

Personal Care

More details →

BOOM by Cindy Joseph

Personal Care

More details →

Related Insights

How Much Should an Ecommerce Website Spend on Facebook Ads

Facebook ads (and now extended to Instagram ads) are hugely popular for eCommerce brands across the popular industries such as fashion, apparel, beverages, and others.

Marketing
How Much Should an Ecommerce Website Spend on Facebook Ads

Ads Marketing Strategies in the Pet Food Industry

The DTC Pet Industry is experiencing rapid growth right now. Why? Well, one reason is that compared to other industries, customer retention rates are higher in the pet industry. Also, the DTC brands trend in this industry is relatively new and there's a whole market still loyal to retailers that new brands can catch and acquire.

Marketing
Ads Marketing Strategies in the Pet Food Industry

Food Industry Email Subject Line Inspiration to Drive Opens

Though food is a primary need and always a must-buy, food brands still need to work hard to gain customers and their loyalty. Same is true when creating newsletters to send to the audience. The email should be as enticing as the food you offer. 

Marketing
Food Industry Email Subject Line Inspiration to Drive Opens

Related Industries

Makeup

brands overview

The makeup industry is a broad term that can refer to the business of manufacturing, selling, and using cosmetics. It can also refer to the study of how cosmetics are made and used. The main brands in the makeup industry are L’Oréal, Estée Lauder, and Coty. The target market for the makeup industry is typically women aged 18-34. Some interesting niches in the makeup industry include natural and organic cosmetics, vegan cosmetics, and halal cosmetics.

Makeup
brands →

Personal Care

brands overview

Personal Care
brands →

Ready to dive in?
Get started today.