Tsuno

Marketing Strategy Breakdown

Logo of
Tsuno
An overview of
Tsuno
Marketing Strategy data - their Email Marketing Strategy (some of their
Shopify
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Tsuno

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Tsuno.

They have a good email marketing strategy - if we look at their Average Spam score, it's good - being at -1,5 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 39 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Tsuno improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Shopify (as main of the emails we tracked were sent directly from Shopify - whether on transactionnal emails or via Shopify Email app).

We display here a overview of Tsuno email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Confirm you want to receive email marketing' and 'How would you imagine a tampon in a Santa hat to look?'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 38 on https://www.tsuno.com.au/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Tsuno

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
39.0
characters

What about

Tsuno

then?

With their average of

39

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

246.19
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Tsuno

 gets a score of

-1.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Shopify

Most common words

look? - I - dropped - some - Confirm - a

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Tsuno

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Featured Email Marketing Assets from

Tsuno

Confirm you want to receive email marketing

Confirm you want to receive email marketing

Email from

Tsuno

How would you imagine a tampon in a Santa hat to look?

How would you imagine a tampon in a Santa hat to look?

Email from

Tsuno

Email from

Tsuno

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Featured Ads and Paid Media Examples from

Tsuno

Tsuno
Tsuno

Feed Ad from

Tsuno

Tsuno
Tsuno

Feed Ad from

Tsuno

Tsuno
Tsuno

Feed Ad from

Tsuno

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.tsuno.com.au/

Domain Rating

38
This is the overall metric that matters most, as it sets
Tsuno
domain SEO authority.

It shows the power of
Tsuno
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.tsuno.com.au/
, as their domain authority is
38
, their score can be considered under average.

Here, for
https://www.tsuno.com.au/
, as their domain authority is
38
, their score can be considered average.

Here, for
https://www.tsuno.com.au/
, as their domain authority is
38
, their score can be considered pretty good! 🙌

Here, for
https://www.tsuno.com.au/
, as their domain authority is
38
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

513
One of the most important metrics for
Tsuno
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
828
) and their Domain Rating.

Total Keywords

828
Why does this matter for
Tsuno
SEO strategy? 

This is the total number of keywords where 
Tsuno
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

420
The total number of domain who have a link to  
Tsuno
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1021
What's a backlink? A link from another domain that redirect to  
Tsuno
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1020

Backlinks NoFollow

525

Backlinks Redirect

1

Backlinks Images

32

Backlinks Frame

0

Backlinks Form

0

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