BeautyBio

Marketing Strategy Breakdown

Logo of
BeautyBio
An overview of
BeautyBio
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

BeautyBio

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for BeautyBio? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 26 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the BeautyBio team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 45.37% of their emails - the main ones they use are ✨ 😍 ❤️ 😱 🔥 🤩.

On Panoramata, we gather and analyze the entire BeautyBio email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Summer body essentials😍' and 'Meet the moisture MVPs😍'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 56 on https://beautybio.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

BeautyBio

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
26.0
characters

What about

BeautyBio

then?

With their average of

26

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1537.52
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

BeautyBio

 gets a score of

-2.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Calendar - is - selling - out... - Out - like

Emoji use in subject lines

45.37
% of subject lines have emojis

Most popular emojis

✨ - 😍 - ❤️ - 😱 - 🔥 - 🤩

✨ - 😍 - ❤️ - 😱 - 🔥 - 🤩

What does it say about their email marketing strategy - especially on their subject lines? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyTo improve their open rates, they're using the kind of emojis that triggers interest, because it shows that the brand provides unique/interesting value. This is done through these emojis: 👀, 🌟, 🤩, 💫 or 💎. It shows curiosity, unicity and demonstrates clear interest.And - one of the most important part of managing your open rate - they also use Scarcity emojis (like ⏰, ⌛, 😱 or 💸) in their subject lines. Usually this is done for promotions emails - or time sensitive actions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

BeautyBio

Featured Email Marketing Assets from

BeautyBio

Summer body essentials😍

Summer body essentials😍

Email from

BeautyBio

Meet the moisture MVPs😍

Meet the moisture MVPs😍

Email from

BeautyBio

Love wins❤️

Love wins❤️

Email from

BeautyBio

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

BeautyBio

Featured Ads and Paid Media Assets from

BeautyBio

BeautyBio
BeautyBio

Feed Ad from

BeautyBio

BeautyBio
BeautyBio

Feed Ad from

BeautyBio

BeautyBio
BeautyBio

Feed Ad from

BeautyBio

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://beautybio.com/

Domain Rating

56
This is the overall metric that matters most, as it sets
BeautyBio
domain SEO authority.

It shows the power of
BeautyBio
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://beautybio.com/
, as their domain authority is
56
, their score can be considered under average.

Here, for
https://beautybio.com/
, as their domain authority is
56
, their score can be considered average.

Here, for
https://beautybio.com/
, as their domain authority is
56
, their score can be considered pretty good! 🙌

Here, for
https://beautybio.com/
, as their domain authority is
56
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

25756
One of the most important metrics for
BeautyBio
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
13664
) and their Domain Rating.

Total Keywords

13664
Why does this matter for
BeautyBio
SEO strategy? 

This is the total number of keywords where 
BeautyBio
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

285
The total number of domain who have a link to  
BeautyBio
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

25
What's a backlink? A link from another domain that redirect to  
BeautyBio
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

26

Backlinks NoFollow

11

Backlinks Redirect

0

Backlinks Images

87

Backlinks Frame

0

Backlinks Form

0

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BeautyBio

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Octane AI

Octane AI

The most powerful quiz platform for Shopify

widgets

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Bazaarvoice

Bazaarvoice

Combination of technology and personalized services that help brands build online communities that drive business goals.

analytics

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Bold Bundles

Bold Bundles

Attempts to boost order size by bundling products.

shop

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Bold UpSell

Bold UpSell

Product Upsell, Cross-sell & Smart Funnels from Bold Commerce.

shop

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Easy GDPR

Easy GDPR

GDPR compliant plugin by Innonic.

widgets

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Drawbridge

Drawbridge

Precision audience targeting technology. Now Linkedin Ads.

ads

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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GDPR CCPA iSenseLabs

GDPR CCPA iSenseLabs

Preferences popup in order to be fully compliant. GDPR Backup.

shop

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Hubspot

Hubspot

Hubspot provides marketing information and leads via inbounding marketing software.

analytics

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Judge Me

Judge Me

Fully-featured widget to collect and display product reviews for eCommerce.

widgets

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JustUno

JustUno

Social marketing technology that attempts to generate more sales through social marketing.

widgets

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LiveRamp

LiveRamp

CRM Retargeting & Data Onboarding app.

analytics

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MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

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Magento

Magento

Hosted and self hosted eCommerce CMS system. Owned by Adobe.

shop

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Lucky Orange

Lucky Orange

Lucky Orange lets you see what people are doing on your website, in real time, and interact with them.

analytics

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Matomo

Matomo

Matomo is an open source web analytics software. It gives interesting reports on your website visitors, your popular pages, the search engines keywords they used, the language they speak and so much more. Previously known as Piwik Web Analytics.

analytics

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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Outbrain

Outbrain

Outbrain provides content engagement by linking to other articles.

ads

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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POWr for Shopify

POWr for Shopify

POWr plugins for Shopify.

shop

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Privy for Shopify

Privy for Shopify

Free email popups with exit intent for Shopify.

shop

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POWr

POWr

Plugins for websites including social, galleries, forms etc..

widgets

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Product Upsell

Product Upsell

Upsell & Cross-sell app for Shopify from Bold Commerce.

shop

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Pubmatic

Pubmatic

PubMatic Enables Ad Optimization Across Every Ad Network

ads

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Privy

Privy

Tools to grow your email list by using website banners, popups and exit intent.

widgets

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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Rapleaf

Rapleaf

Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.

analytics

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Retention Science

Retention Science

ReSci help companies maximize customer lifetime value and retention using predictive technology.

analytics

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Rise.ai

Rise.ai

Gift Cards, Rewards, Store Credit & Incentives system for Shopify. Previously GiftWizard.

shop

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Rubicon Project

Rubicon Project

Advertising optimization service.

ads

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Searchanise

Searchanise

eCommerce search system.

widgets

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Searchanise for Shopify

Searchanise for Shopify

Smart & Instant Search for Shopify.

shop

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shop for Good by DailyKarma

Shop for Good by DailyKarma

Support charities using giveback campaigns for Shopify.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Signifyd

Signifyd

Fraud protection and chargeback prevention for eCommerce merchants.

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Signifyd for Shopify

Signifyd for Shopify

Signifyd automatically reviews the order and tells you whether to ship it or not. Chargeback prevention.

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

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Shopify Plus

Shopify Plus

Shopify Plus is an ecommerce platform for high-volume and enterprise merchants.

shop

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Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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SMSBump

SMSBump

eCommerce text message marketing and automation.

analytics

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Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

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Taboola

Taboola

Personalized recommendations technology.

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Snap Pixel for Shopify

Snap Pixel for Shopify

Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.

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Teads

Teads

Video advertising serving technology.

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Tapad

Tapad

Allows advertisers to engage the same consumer with consistent ads across multiple platforms.

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The Trade Desk

The Trade Desk

Data-driven marketing suite that offers marketers a single place to buy all forms of online media.

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Vimeo CDN

Vimeo CDN

This page uses content from the Vimeo CDN.

cdn

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Vimeo

Vimeo

Use Vimeo to exchange videos with only the people you want to. We have a bunch of different privacy options so you can choose exactly who can see your videos, and others can do the same. The website embeds vimeo.

media

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Yahoo Small Business

Yahoo Small Business

Yahoo advertising network and search engine marketing solutions.

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Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

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YouTube

YouTube

Embedded videos from YouTube.

media

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Zonos

Zonos

Cross-border eCommerce SaaS solution.

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