PETKIT

Marketing Strategy Breakdown

Logo of
PETKIT
An overview of
PETKIT
Marketing Strategy data - their Email Marketing Strategy (some of their
Sendgrid
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Accessories
ecommerce industry.

PETKIT

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for PETKIT, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! PETKIT could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Sendgrid .

Fun fact - they're using emojis in 44658% of their emails - the main ones they use are ⏰ ❗ 🔥 💝 🚀 ✨.

We display here a overview of PETKIT email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'All I want for May is… 15% off!' and 'Eversweet 3 is back!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 51 on https://www.petkit.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

PETKIT

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
33.0
characters

What about

PETKIT

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1472.30
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

PETKIT

 gets a score of

-2.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Sendgrid

Most common words

MAX - @Indiegogo - Family - & - Happy - Indiegogo.

Emoji use in subject lines

07.04
% of subject lines have emojis

Most popular emojis

⏰ - ❗ - 🔥 - 💝 - 🚀 - ✨

⏰ - ❗ - 🔥 - 💝 - 🚀 - ✨

What does it say about their email marketing strategy - especially on their subject lines? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.Also, they're using an interesting kind of emojis, that we're calling here "Scarcity" emojis. For example ⏰, ⌛, 😱 or 💸 - yes, these are emojis showing that you don't want to miss what's happening, because it's limited in time, in stock, etc. Great way to engage for an instant reaction.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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PETKIT

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Featured Email Marketing Assets from

PETKIT

All I want for May is… 15% off!

All I want for May is… 15% off!

Email from

PETKIT

Eversweet 3 is back!

Eversweet 3 is back!

Email from

PETKIT

National Eat What You Want Day...20%

National Eat What You Want Day...20%

Email from

PETKIT

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Featured Ads and Paid Media Examples from

PETKIT

PETKIT
PETKIT

Hands free and order removal. The auto cat litter box will highlight your life.

10% OFF ALL PETKIT SMART PET SUPPLIES

10% OFF ALL PETKIT SMART PET SUPPLIES

Feed Ad from

PETKIT

PETKIT
PETKIT

Give your pet the best protection

PETKIT EVERSWEET WIRELESS

PETKIT EVERSWEET WIRELESS

Feed Ad from

PETKIT

PETKIT
PETKIT

Give your pet the best protection

PETKIT EVERSWEET WIRELESS

PETKIT EVERSWEET WIRELESS

Feed Ad from

PETKIT

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.petkit.com/

Domain Rating

51
This is the overall metric that matters most, as it sets
PETKIT
domain SEO authority.

It shows the power of
PETKIT
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.petkit.com/
, as their domain authority is
51
, their score can be considered under average.

Here, for
https://www.petkit.com/
, as their domain authority is
51
, their score can be considered average.

Here, for
https://www.petkit.com/
, as their domain authority is
51
, their score can be considered pretty good! 🙌

Here, for
https://www.petkit.com/
, as their domain authority is
51
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

0
One of the most important metrics for
PETKIT
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
0
) and their Domain Rating.

Total Keywords

0
Why does this matter for
PETKIT
SEO strategy? 

This is the total number of keywords where 
PETKIT
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

259
The total number of domain who have a link to  
PETKIT
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

39346
What's a backlink? A link from another domain that redirect to  
PETKIT
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

39338

Backlinks NoFollow

32413

Backlinks Redirect

7

Backlinks Images

89

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Smile IO

Smile IO

Customer loyalty rewards incentive program widget for shops previously known as Sweet Tooth.

widgets

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Wix

Free flash website creation system.

cms

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Wix Stores

Online store builder from Wix.

shop

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, all in one"
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Accessories

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Related Industries

Pet Supplies

brands overview

Pet supplies are also a large portion of the Pet market.  It includes treats, toys, supplements, grooming essentials, collars and tags, cages, beds, etc. – all for the welfare and wellness of our pet buddies.

Pet Supplies
brands →

Accessories

brands overview

Accessories
brands →

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