Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Potluck ecommerce marketing strategy - and from other brands from the Home industry.
They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 36 characters, they're doing just ok! Potluck could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
We display here a overview of Potluck email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Teresa Johnson's Stewed Beef with Mushroom and Carrot' and 'Zoë Kanan's Apple Cider Donuts'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 50 on https://cookpotluck.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
Potluck
then?
With their average of
36
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Potluck
gets a score of
-1.5
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
founder - Teresa - Johnson's - Stewed - Zo - from
Emoji use in subject lines
Most popular emojis
(soon)
(soon)
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Teresa Johnson's Stewed Beef with Mushroom and Carrot
Email from
Potluck
Zoë Kanan's Apple Cider Donuts
Email from
Potluck
The Goldilocks Cookware Set Plus is Wirecutter's Budget Pick!
Email from
Potluck
Feed Ad from
Potluck
Feed Ad from
Potluck
Feed Ad from
Potluck
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
On several networks, you can see and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Klaviyo
Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.
Email Marketing
Discover →More details →Amazon Payments
With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.
payment
Discover →More details →Conjured Referrals
Service enables "Refer-A-Friend" style referral programs for eCommerce sites.
widgets
Discover →More details →Facebook Pixel
Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.
analytics
Discover →More details →Google Conversion Tracking
This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).
analytics
Discover →More details →Google Universal Analytics
The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.
analytics
Discover →More details →Google Optimize 360
A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.
analytics
Discover →More details →Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
analytics
Discover →More details →Google Tag Manager
Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
widgets
Discover →More details →MailChimp for Shopify
Connect your Shopify store with your MailChimp account.
shop
Discover →More details →Pinterest Conversion Tracking
Tag that allows you to track actions people take on your website after viewing your Promoted Pin.
analytics
Discover →More details →
PayPal Button
This page contains content from PayPal which includes checkout buttons.
payment
Discover →More details →
1 minute signup, no Credit Card required
Schedule a time
Knowledge is power & knowing what your competitors are doing is one of the best ways to stay ahead of competition as far as email marketing goes. Next step? Going all out to learn who your competitors are, what they do with respect to email marketing, understanding their tactics and strategies, and using what you know to your advantage.
Rather than just sitting on the sidelines pondering what your competitors are doing differently, there's a proactive solution: a competitive landscape analysis. By diving into this analysis, you'll uncover valuable insights that can help you bridge the gap between you and your competitors.
How would you like to get your first 1000+ paying customers quickly and cost-effectively?
