Sur La Table

Marketing Strategy Breakdown

Logo of
Sur La Table
An overview of
Sur La Table
Marketing Strategy data - their Email Marketing Strategy (some of their
Emarsys
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Sur La Table

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Sur La Table.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,2 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 46 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Emarsys (an well-known Omnichannel Customer Engagement Platform - it's good to cover a variety of tasks in email marketing but with several weaknesses, as it looks they lost focus while building more and more features).

Fun fact - they're using emojis in 8.89% of their emails - the main ones they use are 🍨 🦐 🍋 🍷.

We display here a overview of Sur La Table email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Our biggest Memorial Day Sale ever ends tonight!' and 'Family-friendly fried chicken with Le Creuset.'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 78 on https://www.surlatable.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Sur La Table

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
46.0
characters

What about

Sur La Table

then?

With their average of

46

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

4160.65
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Sur La Table

 gets a score of

-3.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Emarsys

Most common words

Don't - miss - up - to - Warehouse - there

Emoji use in subject lines

8.89
% of subject lines have emojis

Most popular emojis

🍨 - 🦐 - 🍋 - 🍷

🍨 - 🦐 - 🍋 - 🍷

Let's take a moment to review their emoji use. There are regular emojis, that every brand can use - mainly because they relate to emotions, rather than lines of business (even if it's not the majority of the cases). Here, what's interesting is that they seem to be using emojis that are specific to their positionning/industry/line of business - which is great because they can stand out in any inbox cluttered with emojis that everyone uses!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Sur La Table

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Featured Email Marketing Assets from

Sur La Table

Our biggest Memorial Day Sale ever ends tonight!

Our biggest Memorial Day Sale ever ends tonight!

Email from

Sur La Table

Family-friendly fried chicken with Le Creuset.

Family-friendly fried chicken with Le Creuset.

Email from

Sur La Table

Staub Tall does it all: Stew roast bake simmer & more.

Staub Tall does it all: Stew roast bake simmer & more.

Email from

Sur La Table

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Featured Ads and Paid Media Examples from

Sur La Table

Sur La Table
Sur La Table

Feed Ad from

Sur La Table

Sur La Table
Sur La Table

Feed Ad from

Sur La Table

Sur La Table
Sur La Table

Feed Ad from

Sur La Table

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.surlatable.com/

Domain Rating

78
This is the overall metric that matters most, as it sets
Sur La Table
domain SEO authority.

It shows the power of
Sur La Table
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.surlatable.com/
, as their domain authority is
78
, their score can be considered under average.

Here, for
https://www.surlatable.com/
, as their domain authority is
78
, their score can be considered average.

Here, for
https://www.surlatable.com/
, as their domain authority is
78
, their score can be considered pretty good! 🙌

Here, for
https://www.surlatable.com/
, as their domain authority is
78
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

474779
One of the most important metrics for
Sur La Table
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
304073
) and their Domain Rating.

Total Keywords

304073
Why does this matter for
Sur La Table
SEO strategy? 

This is the total number of keywords where 
Sur La Table
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

35728
The total number of domain who have a link to  
Sur La Table
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Sur La Table
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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