Red Bull

Marketing Strategy Breakdown

Logo of
Red Bull
An overview of
Red Bull
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Beverage
ecommerce industry.

Red Bull

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Red Bull ecommerce marketing strategy - and from other brands from the Beverage industry.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 23 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Red Bull team!

Fun fact - they're using emojis in 7.69% of their emails - the main ones they use are 🌴 📆.

We display here a overview of Red Bull email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were '100% Miami GP Vibes 🌴' and 'Race Through the Season'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 45 on https://www.redbullshopus.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Red Bull

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
23.0
characters

What about

Red Bull

then?

With their average of

23

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1968.65
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Red Bull

 gets a score of

-2.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

UnforgetaBULL. - 70% - New - Markdowns - the - VIP

Emoji use in subject lines

7.69
% of subject lines have emojis

Most popular emojis

🌴 - 📆

🌴 - 📆

Fun emoji take, right? What does that mean for their digital marketing strategy? There are regular emojis, that every brand can use - mainly because they relate to emotions, rather than lines of business (even if it's not the majority of the cases). Here, what's interesting is that they seem to be using emojis that are specific to their positionning/industry/line of business - which is great because they can stand out in any inbox cluttered with emojis that everyone uses!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Red Bull

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Featured Email Marketing Assets from

Red Bull

100% Miami GP Vibes 🌴

100% Miami GP Vibes 🌴

Email from

Red Bull

Race Through the Season

Race Through the Season

Email from

Red Bull

Your 15% discount is waiting for you

Your 15% discount is waiting for you

Email from

Red Bull

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Featured Ads and Paid Media Examples from

Red Bull

Red Bull
Red Bull

Feed Ad from

Red Bull

Red Bull
Red Bull

Feed Ad from

Red Bull

Red Bull
Red Bull

Feed Ad from

Red Bull

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.redbullshopus.com/

Domain Rating

45
This is the overall metric that matters most, as it sets
Red Bull
domain SEO authority.

It shows the power of
Red Bull
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.redbullshopus.com/
, as their domain authority is
45
, their score can be considered under average.

Here, for
https://www.redbullshopus.com/
, as their domain authority is
45
, their score can be considered average.

Here, for
https://www.redbullshopus.com/
, as their domain authority is
45
, their score can be considered pretty good! 🙌

Here, for
https://www.redbullshopus.com/
, as their domain authority is
45
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

17667
One of the most important metrics for
Red Bull
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
6249
) and their Domain Rating.

Total Keywords

6249
Why does this matter for
Red Bull
SEO strategy? 

This is the total number of keywords where 
Red Bull
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Red Bull
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

6785
What's a backlink? A link from another domain that redirect to  
Red Bull
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

6774

Backlinks NoFollow

3781

Backlinks Redirect

11

Backlinks Images

179

Backlinks Frame

0

Backlinks Form

0

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Shipping protection for merchants.

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