QALO

Marketing Strategy Breakdown

Logo of
QALO
An overview of
QALO
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Jewelry
ecommerce industry.

QALO

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for QALO, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! QALO could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 51.72% of their emails - the main ones they use are ♀️ 💪 🇺 🇸 ⚡ 🧗.

On Panoramata, we gather and analyze the entire QALO email marketing strategy - along with other brands from the Jewelry industry. Amongst their last emails sent, two of them were 'Happy Armed Forces Day 🇺🇸' and 'Built strong built tough built to last 💪'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 62 on https://qalo.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

QALO

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
30.0
characters

What about

QALO

then?

With their average of

30

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3333.51
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

QALO

 gets a score of

-2.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Hey - there - have - you - HOURS - arrivals

Emoji use in subject lines

51.72
% of subject lines have emojis

Most popular emojis

♀️ - 💪 - 🇺 - 🇸 - ⚡ - 🧗

♀️ - 💪 - 🇺 - 🇸 - ⚡ - 🧗

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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QALO

Featured Email Marketing Assets from

QALO

Happy Armed Forces Day 🇺🇸

Happy Armed Forces Day 🇺🇸

Email from

QALO

Built strong built tough built to last 💪

Built strong built tough built to last 💪

Email from

QALO

Gotta hand it to dad 🙌🏽

Gotta hand it to dad 🙌🏽

Email from

QALO

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

QALO

Featured Ads and Paid Media Assets from

QALO

QALO
QALO

Feed Ad from

QALO

QALO
QALO

Our much-loved Mama ring is now available year round! Celebrate motherhood with a ring that can keep up with mom life.

Feed Ad from

QALO

QALO
QALO

Our much-loved Mama ring is now available year round! Celebrate motherhood with a ring that can keep up with mom life.

Feed Ad from

QALO

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://qalo.com/

Domain Rating

62
This is the overall metric that matters most, as it sets
QALO
domain SEO authority.

It shows the power of
QALO
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://qalo.com/
, as their domain authority is
62
, their score can be considered under average.

Here, for
https://qalo.com/
, as their domain authority is
62
, their score can be considered average.

Here, for
https://qalo.com/
, as their domain authority is
62
, their score can be considered pretty good! 🙌

Here, for
https://qalo.com/
, as their domain authority is
62
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

129426
One of the most important metrics for
QALO
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
26679
) and their Domain Rating.

Total Keywords

26679
Why does this matter for
QALO
SEO strategy? 

This is the total number of keywords where 
QALO
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
QALO
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

59208
What's a backlink? A link from another domain that redirect to  
QALO
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

58817

Backlinks NoFollow

8101

Backlinks Redirect

381

Backlinks Images

23386

Backlinks Frame

8

Backlinks Form

1

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QALO

Softwares and Marketing eCommerce Stack

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