Rainbow

Marketing Strategy Breakdown

Logo of
Rainbow
An overview of
Rainbow
Marketing Strategy data - their Email Marketing Strategy (some of their
Shopify
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Rainbow

- Ecommerce marketing strategy

You can access here some of the data we collect on Rainbow ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -5,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Rainbow team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Shopify (as main of the emails we tracked were sent directly from Shopify - whether on transactionnal emails or via Shopify Email app).

We display here a overview of Rainbow email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, one of them was 'Customer account confirmation'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 62 on https://www.rainbowshops.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Rainbow

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
29.0
characters

What about

Rainbow

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

15.79
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-5.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Rainbow

 gets a score of

-5.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Shopify

Most common words

confirmation - account - Customer

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Rainbow

Featured Email Marketing Assets from

Rainbow

Customer account confirmation

Customer account confirmation

Email from

Rainbow

Email from

Rainbow

Email from

Rainbow

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Rainbow

Featured Ads and Paid Media Assets from

Rainbow

Rainbow
Rainbow

Feed Ad from

Rainbow

Rainbow
Rainbow

Free shipping on orders over $75

No paparazzi please 💥

No paparazzi please 💥

Feed Ad from

Rainbow

Rainbow
Rainbow

Free shipping on orders over $75

No paparazzi please 💥

No paparazzi please 💥

Feed Ad from

Rainbow

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.rainbowshops.com/

Domain Rating

62
This is the overall metric that matters most, as it sets
Rainbow
domain SEO authority.

It shows the power of
Rainbow
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.rainbowshops.com/
, as their domain authority is
62
, their score can be considered under average.

Here, for
https://www.rainbowshops.com/
, as their domain authority is
62
, their score can be considered average.

Here, for
https://www.rainbowshops.com/
, as their domain authority is
62
, their score can be considered pretty good! 🙌

Here, for
https://www.rainbowshops.com/
, as their domain authority is
62
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

770266
One of the most important metrics for
Rainbow
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
252431
) and their Domain Rating.

Total Keywords

252431
Why does this matter for
Rainbow
SEO strategy? 

This is the total number of keywords where 
Rainbow
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

3085
The total number of domain who have a link to  
Rainbow
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1275382
What's a backlink? A link from another domain that redirect to  
Rainbow
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1256971

Backlinks NoFollow

100751

Backlinks Redirect

7853

Backlinks Images

38536

Backlinks Frame

6

Backlinks Form

10543

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Rainbow

Softwares and Marketing eCommerce Stack

Coming soon.

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Related Industries

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

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brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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brands →

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