Average subject length
29
characters
Average characters per email subject line. Shorter subjects are less likely to be cut off in the inbox.
Average email size
15.79
kB
Average email weight in kB. Lighter emails need less data to load.
Average spam score
-5.1
Low spam score
Average SpamAssassin score across sampled emails. Lower scores indicate fewer spam signals; this does not measure inbox placement.
Usual sending provider
Shopify
Email platform detected in this brand’s campaigns. Compare the tools behind their email marketing.
Subject lines with emojis (%)
0.0
Share of sampled subject lines containing an emoji. This describes a creative habit, not its performance.
Most common words
confirmation - account - Customer
Words appearing most often in the sampled subject lines.
Domain rating
62
/ 100
Higher authority
Strength of the website’s backlink profile, scored from 0 to 100. Higher is stronger.
Estimated organic traffic
770266
Estimated visits from unpaid search results. Compare with similar brands to gauge search visibility.
Total keywords
252431
Search terms where the website ranks in the top 100 results. More keywords indicate broader search visibility.
Referring domains
3085
Distinct websites linking to this brand. One site can contribute multiple backlinks.
Total backlinks
1275382
Total links from other websites pointing to this brand.
Text backlinks
1256971
Backlinks attached to clickable text rather than an image.
Nofollow backlinks
100751
Backlinks carrying the nofollow attribute, a hint to search engines about how to treat the link.
Redirect backlinks
7853
Backlinks that lead to the brand through a redirect.
Image backlinks
38536
Backlinks attached to images rather than text.
Frame backlinks
6
Backlinks recorded inside embedded frames.
Form backlinks
10543
Links recorded through HTML form actions.
Explore more brands in these industries
You can access here some of the data we collect on Rainbow ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.
They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -5,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Rainbow team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Shopify (as main of the emails we tracked were sent directly from Shopify - whether on transactionnal emails or via Shopify Email app).
We display here a overview of Rainbow email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, one of them was 'Customer account confirmation'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 62 on https://www.rainbowshops.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
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