Wonder Monday

Marketing Strategy Breakdown

Logo of
Wonder Monday
An overview of
Wonder Monday
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Food
ecommerce industry.

Wonder Monday

- Ecommerce marketing strategy

We'll explore here some marketing assets of Wonder Monday , especially regarding their ecommerce email marketing strategy.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 34 characters, they're doing just ok! Wonder Monday could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 90.32% of their emails - the main ones they use are 🍰 🚨 💖 👋 🎉 🐰.

On Panoramata, we gather and analyze the entire Wonder Monday email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'Why choose Wonder Monday cheesecakes?' and '🍫 Snack smarter with these 3 tips'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 21 on https://wondermonday.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Wonder Monday

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
34.0
characters

What about

Wonder Monday

then?

With their average of

34

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

735.05
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Wonder Monday

 gets a score of

-2.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

1: - Starting - something - new - What - A

Emoji use in subject lines

90.32
% of subject lines have emojis

Most popular emojis

🍰 - 🚨 - 💖 - 👋 - 🎉 - 🐰

🍰 - 🚨 - 💖 - 👋 - 🎉 - 🐰

Fun emoji take, right? What does that mean for their digital marketing strategy? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more data?
Unlock all the data about

Wonder Monday

Featured Email Marketing Assets from

Wonder Monday

Why choose Wonder Monday cheesecakes?

Why choose Wonder Monday cheesecakes?

Email from

Wonder Monday

🍫 Snack smarter with these 3 tips

🍫 Snack smarter with these 3 tips

Email from

Wonder Monday

🧦 We figured out what dad wants (+ deal inside!)

🧦 We figured out what dad wants (+ deal inside!)

Email from

Wonder Monday

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Wonder Monday

Featured Ads and Paid Media Assets from

Wonder Monday

Wonder Monday
Wonder Monday

We cannot BELIEVE these are only 1g net carb! Y'all gotta try them for yourself 👇

Best Cheesecake You Ever Had, Minus The Sugar

Best Cheesecake You Ever Had, Minus The Sugar

Feed Ad from

Wonder Monday

Wonder Monday
Wonder Monday

We cannot BELIEVE these are only 1g net carb! Y'all gotta try them for yourself 👇

Best Cheesecake You Ever Had, Minus The Sugar

Best Cheesecake You Ever Had, Minus The Sugar

Feed Ad from

Wonder Monday

Wonder Monday
Wonder Monday

We cannot BELIEVE these are only 1g net carb! Y'all gotta try them for yourself 👇

Best Cheesecake You Ever Had, Minus The Sugar

Best Cheesecake You Ever Had, Minus The Sugar

Feed Ad from

Wonder Monday

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://wondermonday.com/

Domain Rating

21
This is the overall metric that matters most, as it sets
Wonder Monday
domain SEO authority.

It shows the power of
Wonder Monday
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://wondermonday.com/
, as their domain authority is
21
, their score can be considered under average.

Here, for
https://wondermonday.com/
, as their domain authority is
21
, their score can be considered average.

Here, for
https://wondermonday.com/
, as their domain authority is
21
, their score can be considered pretty good! 🙌

Here, for
https://wondermonday.com/
, as their domain authority is
21
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

310
One of the most important metrics for
Wonder Monday
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
281
) and their Domain Rating.

Total Keywords

281
Why does this matter for
Wonder Monday
SEO strategy? 

This is the total number of keywords where 
Wonder Monday
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Wonder Monday
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

817
What's a backlink? A link from another domain that redirect to  
Wonder Monday
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

814

Backlinks NoFollow

661

Backlinks Redirect

3

Backlinks Images

25

Backlinks Frame

0

Backlinks Form

0

Need more assets?
Unlock all the assets on

Wonder Monday

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Stamped

Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

Discover →More details →
Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

Discover →More details →
Awtomatic

Awtomatic

Generate recurring revenue with subscriptions.

payment

Discover →More details →
AWIN

AWIN

Affiliate tracking application.

ads

Discover →More details →
Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

Discover →More details →
Fera

Fera

Conversion optimization tool for eCommerce sites using urgency and social proof.

analytics

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Hextom

Hextom

Shopify plugin experts.

shop

Discover →More details →
In Cart UpSell

In Cart UpSell

Make more money on every sale by offering additional products right inside your shopping cart.

shop

Discover →More details →
JustUno

JustUno

Social marketing technology that attempts to generate more sales through social marketing.

widgets

Discover →More details →
Microdata for Google Shopping

Microdata for Google Shopping

Microdata for adding products to Google Shopping.

widgets

Discover →More details →
Order Limits by MinMAxify

Order Limits by MinMAxify

Minimum/Maximum limits on Shopify products.

shop

Discover →More details →
Oribi Analytics

Oribi Analytics

Web analytics and event tracking system.

analytics

Discover →More details →
Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

Discover →More details →
PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

Discover →More details →
PayPal

PayPal

The website accepts payments with PayPal.

payment

Discover →More details →
Postscript

Postscript

SMS and MMS marketing for Shopify.

shop

Discover →More details →
Privy for Shopify

Privy for Shopify

Free email popups with exit intent for Shopify.

shop

Discover →More details →
Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

Discover →More details →
Privy

Privy

Tools to grow your email list by using website banners, popups and exit intent.

widgets

Discover →More details →
route

route

Shipping protection for merchants.

shipping

Discover →More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

Discover →More details →
Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

Discover →More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

Discover →More details →
Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

shop

Discover →More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →
TikTok

TikTok

TikTok videos mentions.

media

Discover →More details →
TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

Discover →More details →
Yahoo Small Business

Yahoo Small Business

Yahoo advertising network and search engine marketing solutions.

ads

Discover →More details →

Ready to dive in?
Get started today.

People are also tracking these brands marketing strategy

Coupable Tartinable

Food

More details →

Dessert Boxes

Food

More details →

Hello Fresh

Food

More details →

Related Insights

How to Analyze Your Competitors Marketing Strategy

Here's a step-by-step guide on how to truly analyze your competitors' marketing strategy.

Marketing
How to Analyze Your Competitors Marketing Strategy

Outdoor Voices Email Marketing Ecommerce Strategy: Pick Lessons

Sit tight and we’ll explore some valuable lessons from Outdoor Voices email marketing strategy and ads.

Marketing
Outdoor Voices Email Marketing Ecommerce Strategy: Pick Lessons

Black Friday for Skincare and Personal Care Brands : Marketing Campaign Tips and Examples

As we start the countdown to the busiest shopping day of the year, you’ll definitely get yourself on the “right track” with these examples of email newsletters along with tips and tactics for your own business.‍

Marketing
Black Friday for Skincare and Personal Care Brands : Marketing Campaign Tips and Examples

Related Industries

Snacks

brands overview

Snacks
brands →

Food

brands overview

Food
brands →

Ready to dive in?
Get started today.