Marketing strategy, email examples, ads, inspiration and more.
Average subject length
26
characters
Average characters per email subject line. Shorter subjects are less likely to be cut off in the inbox.
Average email size
2641.34
kB
Average email weight in kB. Lighter emails need less data to load.
Average spam score
-1.4
Moderate spam score
Average SpamAssassin score across sampled emails. Lower scores indicate fewer spam signals; this does not measure inbox placement.
Usual sending provider
Emarsys
Email platform detected in this brand’s campaigns. Compare the tools behind their email marketing.
Subject lines with emojis (%)
0.0
Share of sampled subject lines containing an emoji. This describes a creative habit, not its performance.
Most common words
| - Shine - Bright - New - Introducing - 50%
Words appearing most often in the sampled subject lines.
Domain rating
55
/ 100
Moderate authority
Strength of the website’s backlink profile, scored from 0 to 100. Higher is stronger.
Estimated organic traffic
492700
Estimated visits from unpaid search results. Compare with similar brands to gauge search visibility.
Total keywords
104952
Search terms where the website ranks in the top 100 results. More keywords indicate broader search visibility.
Referring domains
2120
Distinct websites linking to this brand. One site can contribute multiple backlinks.
Total backlinks
182794
Total links from other websites pointing to this brand.
Text backlinks
182088
Backlinks attached to clickable text rather than an image.
Nofollow backlinks
11720
Backlinks carrying the nofollow attribute, a hint to search engines about how to treat the link.
Redirect backlinks
59
Backlinks that lead to the brand through a redirect.
Image backlinks
16048
Backlinks attached to images rather than text.
Frame backlinks
5
Backlinks recorded inside embedded frames.
Form backlinks
482
Links recorded through HTML form actions.
Explore more brands in these industries
On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Seed Heritage.
They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 26 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Seed Heritage team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Emarsys (an well-known Omnichannel Customer Engagement Platform - it's good to cover a variety of tasks in email marketing but with several weaknesses, as it looks they lost focus while building more and more features).
On Panoramata, we gather and analyze the entire Seed Heritage email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Entertaining with Seed Home' and 'The End Of Season Sale'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 55 on https://www.seedheritage.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.
One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
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