Snow Days

Marketing Strategy Breakdown

Logo of
Snow Days
An overview of
Snow Days
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Food
ecommerce industry.

Snow Days

- Ecommerce marketing strategy

Here are some marketing takeaways for Snow Days.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Snow Days team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 41.03% of their emails - the main ones they use are 🚨 🍕 🌮 🏀 ❄️ 🎄.

On Panoramata, we gather and analyze the entire Snow Days email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'Did Someone Say Tacos? 🌮' and 'Healthier Choices Coming At Ya...'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 32 on https://www.snowdays.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Snow Days

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
28.0
characters

What about

Snow Days

then?

With their average of

28

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

691.76
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Snow Days

 gets a score of

-1.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

a - Snow - Day - Last - Take - a

Emoji use in subject lines

41.03
% of subject lines have emojis

Most popular emojis

🚨 - 🍕 - 🌮 - 🏀 - ❄️ - 🎄

🚨 - 🍕 - 🌮 - 🏀 - ❄️ - 🎄

Fun emoji take, right? What does that mean for their digital marketing strategy? They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more data?
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Snow Days

Featured Email Marketing Assets from

Snow Days

Did Someone Say Tacos? 🌮

Did Someone Say Tacos? 🌮

Email from

Snow Days

Healthier Choices Coming At Ya...

Healthier Choices Coming At Ya...

Email from

Snow Days

Reminder: Take 20% Off This Week Only!

Reminder: Take 20% Off This Week Only!

Email from

Snow Days

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Snow Days

Featured Ads and Paid Media Assets from

Snow Days

Snow Days
Snow Days

Limited Supply: Pre-order our new Taco Pizza bites! Loaded with grass-fed cheddar cheese, small farm sausage, and organic beans smothered in our original-mild taco sauce.

Grain-Free Taco Pizza Bites?!

Grain-Free Taco Pizza Bites?!

Feed Ad from

Snow Days

Snow Days
Snow Days

Limited Supply: Pre-order our new Taco Pizza bites! Loaded with grass-fed cheddar cheese, small farm sausage, and organic beans smothered in our original-mild taco sauce.

Grain-Free Taco Pizza Bites?!

Grain-Free Taco Pizza Bites?!

Feed Ad from

Snow Days

Snow Days
Snow Days

Feed Ad from

Snow Days

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.snowdays.com/

Domain Rating

32
This is the overall metric that matters most, as it sets
Snow Days
domain SEO authority.

It shows the power of
Snow Days
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.snowdays.com/
, as their domain authority is
32
, their score can be considered under average.

Here, for
https://www.snowdays.com/
, as their domain authority is
32
, their score can be considered average.

Here, for
https://www.snowdays.com/
, as their domain authority is
32
, their score can be considered pretty good! 🙌

Here, for
https://www.snowdays.com/
, as their domain authority is
32
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

0
One of the most important metrics for
Snow Days
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
0
) and their Domain Rating.

Total Keywords

0
Why does this matter for
Snow Days
SEO strategy? 

This is the total number of keywords where 
Snow Days
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

61
The total number of domain who have a link to  
Snow Days
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

6
What's a backlink? A link from another domain that redirect to  
Snow Days
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

6

Backlinks NoFollow

6

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Unlock all the assets on

Snow Days

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
AWIN

AWIN

Affiliate tracking application.

ads

Discover →More details →
Customer Privacy Banner

Customer Privacy Banner

Tracking consent banner for EU customers

shop

Discover →More details →
Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
GRIN

GRIN

All-in-one influencer marketing software suite.

analytics

Discover →More details →
Lucky Orange

Lucky Orange

Lucky Orange lets you see what people are doing on your website, in real time, and interact with them.

analytics

Discover →More details →
Refersion

Refersion

Affiliate tracking management program.

ads

Discover →More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

Discover →More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

Discover →More details →
Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →
SMSBump

SMSBump

eCommerce text message marketing and automation.

analytics

Discover →More details →
Shogun

Shogun

Build custom pages with a drag and drop visual editor and use tools to boost store performance.

shop

Discover →More details →
TikTok

TikTok

TikTok videos mentions.

media

Discover →More details →
TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

Discover →More details →
Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

Discover →More details →

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