Raaka Chocolate

Marketing Strategy Breakdown

Logo of
Raaka Chocolate
An overview of
Raaka Chocolate
Marketing Strategy data - their Email Marketing Strategy (some of their
Shopify
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Food
ecommerce industry.

Raaka Chocolate

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Raaka Chocolate? You're in the right place!

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,4 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 47 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Shopify (as main of the emails we tracked were sent directly from Shopify - whether on transactionnal emails or via Shopify Email app).

Fun fact - they're using emojis in 60.71% of their emails - the main ones they use are 🍫 🍵 🧇 🌷 😋 😍.

We display here a overview of Raaka Chocolate email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'Bagel meets cookie in this Pumpernickel Cookie recipe.' and 'Psst... Compost Cookie bars are back (very briefly) 🤫'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 56 on https://www.raakachocolate.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Raaka Chocolate

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
47.0
characters

What about

Raaka Chocolate

then?

With their average of

47

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

694.31
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Raaka Chocolate

 gets a score of

-2.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Shopify

Most common words

Pairings - plus - heart-shaped - Choux - Chocolate - baking

Emoji use in subject lines

60.71
% of subject lines have emojis

Most popular emojis

🍫 - 🍵 - 🧇 - 🌷 - 😋 - 😍

🍫 - 🍵 - 🧇 - 🌷 - 😋 - 😍

Fun emoji take, right? What does that mean for their digital marketing strategy? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Raaka Chocolate

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Featured Email Marketing Assets from

Raaka Chocolate

Bagel meets cookie in this Pumpernickel Cookie recipe.

Bagel meets cookie in this Pumpernickel Cookie recipe.

Email from

Raaka Chocolate

Psst... Compost Cookie bars are back (very briefly) 🤫

Psst... Compost Cookie bars are back (very briefly) 🤫

Email from

Raaka Chocolate

🍋 Say hello to June's Blueberry Lemonade bar! 🍫

🍋 Say hello to June's Blueberry Lemonade bar! 🍫

Email from

Raaka Chocolate

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Featured Ads and Paid Media Examples from

Raaka Chocolate

Raaka Chocolate
Raaka Chocolate

Feed Ad from

Raaka Chocolate

Raaka Chocolate
Raaka Chocolate

Feed Ad from

Raaka Chocolate

Raaka Chocolate
Raaka Chocolate

Feed Ad from

Raaka Chocolate

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.raakachocolate.com/

Domain Rating

56
This is the overall metric that matters most, as it sets
Raaka Chocolate
domain SEO authority.

It shows the power of
Raaka Chocolate
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.raakachocolate.com/
, as their domain authority is
56
, their score can be considered under average.

Here, for
https://www.raakachocolate.com/
, as their domain authority is
56
, their score can be considered average.

Here, for
https://www.raakachocolate.com/
, as their domain authority is
56
, their score can be considered pretty good! 🙌

Here, for
https://www.raakachocolate.com/
, as their domain authority is
56
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

4021
One of the most important metrics for
Raaka Chocolate
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2241
) and their Domain Rating.

Total Keywords

2241
Why does this matter for
Raaka Chocolate
SEO strategy? 

This is the total number of keywords where 
Raaka Chocolate
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

162
The total number of domain who have a link to  
Raaka Chocolate
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

8501
What's a backlink? A link from another domain that redirect to  
Raaka Chocolate
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

8058

Backlinks NoFollow

1077

Backlinks Redirect

6

Backlinks Images

1940

Backlinks Frame

0

Backlinks Form

436

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Bold Motivator

Bold Motivator

Try to get customers to spend more plugin for Shopify from Bold Commerce.

shop

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Cross Sell for Shopify

Cross Sell for Shopify

Cross-Sell allows you to hand pick the related items that you would like to show alongside each product in your store. By Keeping Shop Ltd.

shop

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Hextom

Hextom

Shopify plugin experts.

shop

Discover →More details →
Infinite Options by ShopPad

Infinite Options by ShopPad

Create unlimited product options for any product configurations.

shop

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Instagram API

Instagram API

This website makes calls to the Instagram API.

widgets

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Related Industries

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The term chocolate industry is a broad way of describing all players in the commercial chocolate production cycle. Everyone from local cocoa farmers and harvesters through to executive marketers, sales agents, and advertising associates is included.

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