Summer Fridays

Marketing Strategy Breakdown

Logo of
Summer Fridays
An overview of
Summer Fridays
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Summer Fridays

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Summer Fridays? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Summer Fridays could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 36.36% of their emails - the main ones they use are ✨ 🤍 🤎 🍦 🍊 😘.

On Panoramata, we gather and analyze the entire Summer Fridays email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'FREE Morning Minis Skincare Set' and 'Last Chance! FREE Morning Minis Skincare Set'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 63 on https://summerfridays.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Summer Fridays

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
33.0
characters

What about

Summer Fridays

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2913.55
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Summer Fridays

 gets a score of

-3.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

2-Day - Shipping - + - Mini - Last - 2-Day

Emoji use in subject lines

36.36
% of subject lines have emojis

Most popular emojis

✨ - 🤍 - 🤎 - 🍦 - 🍊 - 😘

✨ - 🤍 - 🤎 - 🍦 - 🍊 - 😘

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more data?
Unlock all the data about

Summer Fridays

Featured Email Marketing Assets from

Summer Fridays

FREE Morning Minis Skincare Set

FREE Morning Minis Skincare Set

Email from

Summer Fridays

Last Chance! FREE Morning Minis Skincare Set

Last Chance! FREE Morning Minis Skincare Set

Email from

Summer Fridays

The Most Anticipated Drop of the Year!

The Most Anticipated Drop of the Year!

Email from

Summer Fridays

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Summer Fridays

Featured Ads and Paid Media Assets from

Summer Fridays

Summer Fridays
Summer Fridays

Feed Ad from

Summer Fridays

Summer Fridays
Summer Fridays

Feed Ad from

Summer Fridays

Summer Fridays
Summer Fridays

Meet our limited-edition set that includes minis of all your morning essentials – all in a reusable zipper bag for $25 ($62 value).

Feed Ad from

Summer Fridays

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://summerfridays.com/

Domain Rating

63
This is the overall metric that matters most, as it sets
Summer Fridays
domain SEO authority.

It shows the power of
Summer Fridays
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://summerfridays.com/
, as their domain authority is
63
, their score can be considered under average.

Here, for
https://summerfridays.com/
, as their domain authority is
63
, their score can be considered average.

Here, for
https://summerfridays.com/
, as their domain authority is
63
, their score can be considered pretty good! 🙌

Here, for
https://summerfridays.com/
, as their domain authority is
63
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

27919
One of the most important metrics for
Summer Fridays
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
6275
) and their Domain Rating.

Total Keywords

6275
Why does this matter for
Summer Fridays
SEO strategy? 

This is the total number of keywords where 
Summer Fridays
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2101
The total number of domain who have a link to  
Summer Fridays
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

14462
What's a backlink? A link from another domain that redirect to  
Summer Fridays
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

13553

Backlinks NoFollow

5289

Backlinks Redirect

29

Backlinks Images

1513

Backlinks Frame

0

Backlinks Form

880

Need more assets?
Unlock all the assets on

Summer Fridays

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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accessiBe

accessiBe

Website accessibility monitoring and auditing platform.

analytics

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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AWIN

AWIN

Affiliate tracking application.

ads

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Bold Motivator

Bold Motivator

Try to get customers to spend more plugin for Shopify from Bold Commerce.

shop

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Boost Commerce

Boost Commerce

Provides product filter and smart site search for online stores.

widgets

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Hextom

Hextom

Shopify plugin experts.

shop

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HulkApps Volume Discount

HulkApps Volume Discount

Volumne discount plugin for Shopify.

shop

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HulkApps Infinite Product Options

HulkApps Infinite Product Options

Unlimited Custom Options for Products .

shop

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GRIN

GRIN

All-in-one influencer marketing software suite.

analytics

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In Cart UpSell

In Cart UpSell

Make more money on every sale by offering additional products right inside your shopping cart.

shop

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Instagram API

Instagram API

This website makes calls to the Instagram API.

widgets

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Last Second Coupon by Hextom

Last Second Coupon by Hextom

Tries to increase revenue by turning more window shoppers into paying customers.

shop

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MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

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Microdata for Google Shopping

Microdata for Google Shopping

Microdata for adding products to Google Shopping.

widgets

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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Mixpanel

Mixpanel

This is an analytic platform that is particularly optimized funnel/work-flow optimization.

analytics

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Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

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Order Limits by MinMAxify

Order Limits by MinMAxify

Minimum/Maximum limits on Shopify products.

shop

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Pixel Union

Pixel Union

Premium themes, apps, and custom eCommerce solutions for Shopify.

shop

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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Refersion for Shopify

Refersion for Shopify

Affiliate tracking system.

shop

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Refersion

Refersion

Affiliate tracking management program.

ads

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Secomapp Free Gifts

Secomapp Free Gifts

Free gifts Shopify extension.

shop

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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Smile IO

Smile IO

Customer loyalty rewards incentive program widget for shops previously known as Sweet Tooth.

widgets

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SMSBump

SMSBump

eCommerce text message marketing and automation.

analytics

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Smile.io for Shopify

Smile.io for Shopify

Points, VIP reward program plugin for Shopify.

shop

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TikTok

TikTok

TikTok videos mentions.

media

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TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

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Twitter Platform

Twitter Platform

The page embeds the Twitter platform in one method or another.

javascript

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Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

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Zendesk

Zendesk

Organize, prioritize and engage with others on support requests.

mx

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Zonos

Zonos

Cross-border eCommerce SaaS solution.

widgets

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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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brands →

Personal Care

brands overview

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brands →

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