The Black Tux
Marketing Strategy Breakdown

Logo of
The Black Tux
An overview of
The Black Tux
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Ometria
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

The Black Tux
Ecommerce Marketing Strategy

Here are some marketing takeaways for The Black Tux.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it not very good, almost bad since it's 0,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 26 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the The Black Tux team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Ometria .

Fun fact - they're using emojis in 7.69% of their emails - the main ones they use are 🇹 🇮.

We display here a overview of The Black Tux email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Ends Sunday: 20% off.' and 'Final hours to save 20% (and win).'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 72 on https://theblacktux.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Recent marketing updates

Email Marketing

Social Advertising

The Black Tux
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
26.0
characters

What about

The Black Tux

then?

With their average of

26

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

418.19
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
0.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

The Black Tux

 gets a score of

0.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Ometria

Most common words

up - on - your - event. - In-person - 20%

Emoji use in subject lines

7.69
% of subject lines have emojis

Most popular emojis

🇹 - 🇮

🇹 - 🇮

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? they seem to be using emojis that are quite unique to their business and their use case, which is also a smart strategy: instead of relying on the emojis everyone else is using, they're standing out the inbox by making some emoji choices that are not that popular.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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The Black Tux

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Featured Email Marketing Assets from

The Black Tux

Ends Sunday: 20% off.

Ends Sunday: 20% off.

Email from

The Black Tux

Final hours to save 20% (and win).

Final hours to save 20% (and win).

Email from

The Black Tux

Don't wait–wedding season is here.

Don't wait–wedding season is here.

Email from

The Black Tux

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Featured Ads and Paid Media Examples from

The Black Tux

The Black Tux
The Black Tux

Feed Ad from

The Black Tux

The Black Tux
The Black Tux

Feed Ad from

The Black Tux

The Black Tux
The Black Tux

Feed Ad from

The Black Tux

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://theblacktux.com/

Domain Rating

72
This is the overall metric that matters most, as it sets
The Black Tux
domain SEO authority.

It shows the power of
The Black Tux
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://theblacktux.com/
, as their domain authority is
72
, their score can be considered under average.

Here, for
https://theblacktux.com/
, as their domain authority is
72
, their score can be considered average.

Here, for
https://theblacktux.com/
, as their domain authority is
72
, their score can be considered pretty good! 🙌

Here, for
https://theblacktux.com/
, as their domain authority is
72
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

272579
One of the most important metrics for
The Black Tux
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
97515
) and their Domain Rating.

Total Keywords

97515
Why does this matter for
The Black Tux
SEO strategy? 

This is the total number of keywords where 
The Black Tux
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

8144
The total number of domain who have a link to  
The Black Tux
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

104952
What's a backlink? A link from another domain that redirect to  
The Black Tux
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

104802

Backlinks NoFollow

14308

Backlinks Redirect

140

Backlinks Images

36642

Backlinks Frame

8

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Amplitude

Amplitude

Mobile analytics platform.

analytics

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

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Friendbuy

Friendbuy

A referral marketing optimization service.

cms

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FullStory

FullStory

FullStory lets product and support teams understand everything about the customer experience.

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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Mixpanel

Mixpanel

This is an analytic platform that is particularly optimized funnel/work-flow optimization.

analytics

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Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

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Optimizely

Optimizely

Optimizely empowers companies to deliver more relevant and effective digital experiences on websites and mobile through A/B testing and personalization.

analytics

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Olark

Olark

Chat with your website visitors while they browse, using your mobile device or instant messenger.

widgets

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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Pixlee

Pixlee

Uses real customer photos to help brands improve marketing.

widgets

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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"I'm saving a day a week"
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, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
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what my competitors are doing
in 30s"
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"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
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what my competitors are doing
in 30s"
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on competitors"
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Related Industries

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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brands →

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