Three Spirit

Marketing Strategy Breakdown

Logo of
Three Spirit
An overview of
Three Spirit
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Beverage
ecommerce industry.

Three Spirit

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Three Spirit ecommerce marketing strategy - and from other brands from the Beverage industry.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -0,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 26 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Three Spirit team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 44700% of their emails - the main ones they use are 🥃 👑 👀 🚫 ✅.

We display here a overview of Three Spirit email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were '[Royal Savings] 15% off any drink' and '[15% Off] Let's toast to the Queen 👑'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 51 on https://threespiritdrinks.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Three Spirit

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
26.0
characters

What about

Three Spirit

then?

With their average of

26

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2048.15
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Three Spirit

 gets a score of

-0.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Serotonin - love - Jubilee - Festivities - Text - Thursday

Emoji use in subject lines

19.05
% of subject lines have emojis

Most popular emojis

🥃 - 👑 - 👀 - 🚫 - ✅

🥃 - 👑 - 👀 - 🚫 - ✅

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Three Spirit

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Featured Email Marketing Assets from

Three Spirit

[Royal Savings] 15% off any drink

[Royal Savings] 15% off any drink

Email from

Three Spirit

[15% Off] Let's toast to the Queen 👑

[15% Off] Let's toast to the Queen 👑

Email from

Three Spirit

Raise a glass to the men in your life 🥃

Raise a glass to the men in your life 🥃

Email from

Three Spirit

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Featured Ads and Paid Media Examples from

Three Spirit

Three Spirit
Three Spirit

Feed Ad from

Three Spirit

Three Spirit
Three Spirit

Feed Ad from

Three Spirit

Three Spirit
Three Spirit

Feed Ad from

Three Spirit

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://threespiritdrinks.com/

Domain Rating

51
This is the overall metric that matters most, as it sets
Three Spirit
domain SEO authority.

It shows the power of
Three Spirit
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://threespiritdrinks.com/
, as their domain authority is
51
, their score can be considered under average.

Here, for
https://threespiritdrinks.com/
, as their domain authority is
51
, their score can be considered average.

Here, for
https://threespiritdrinks.com/
, as their domain authority is
51
, their score can be considered pretty good! 🙌

Here, for
https://threespiritdrinks.com/
, as their domain authority is
51
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

11681
One of the most important metrics for
Three Spirit
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
4788
) and their Domain Rating.

Total Keywords

4788
Why does this matter for
Three Spirit
SEO strategy? 

This is the total number of keywords where 
Three Spirit
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1009
The total number of domain who have a link to  
Three Spirit
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

6105
What's a backlink? A link from another domain that redirect to  
Three Spirit
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

6083

Backlinks NoFollow

2142

Backlinks Redirect

18

Backlinks Images

2402

Backlinks Frame

1

Backlinks Form

0

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