Flamingo Estate

Marketing Strategy Breakdown

Logo of
Flamingo Estate
An overview of
Flamingo Estate
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Flamingo Estate

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Flamingo Estate, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Flamingo Estate could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

We display here a overview of Flamingo Estate email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'The glow of garden pleasure' and 'Plant-based products for you and Mother Nature'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 51 on https://flamingoestate.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Flamingo Estate

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
31.0
characters

What about

Flamingo Estate

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3141.63
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Flamingo Estate

 gets a score of

-3.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Honey - Helps - the - Medicine - The - for

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Flamingo Estate

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Featured Email Marketing Assets from

Flamingo Estate

The glow of garden pleasure

The glow of garden pleasure

Email from

Flamingo Estate

Plant-based products for you and Mother Nature

Plant-based products for you and Mother Nature

Email from

Flamingo Estate

Scents of the Seven Seasons

Scents of the Seven Seasons

Email from

Flamingo Estate

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Featured Ads and Paid Media Examples from

Flamingo Estate

Flamingo Estate
Flamingo Estate

Feed Ad from

Flamingo Estate

Flamingo Estate
Flamingo Estate

Flamingo Estate

Flamingo Estate

Feed Ad from

Flamingo Estate

Flamingo Estate
Flamingo Estate

Bathe, eat & bask in Nature's most precious ingredients. Loved by Vogue, goop, The New York Times, and more.

Household Essentials

Household Essentials

Feed Ad from

Flamingo Estate

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://flamingoestate.com/

Domain Rating

51
This is the overall metric that matters most, as it sets
Flamingo Estate
domain SEO authority.

It shows the power of
Flamingo Estate
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://flamingoestate.com/
, as their domain authority is
51
, their score can be considered under average.

Here, for
https://flamingoestate.com/
, as their domain authority is
51
, their score can be considered average.

Here, for
https://flamingoestate.com/
, as their domain authority is
51
, their score can be considered pretty good! 🙌

Here, for
https://flamingoestate.com/
, as their domain authority is
51
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

6521
One of the most important metrics for
Flamingo Estate
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
6701
) and their Domain Rating.

Total Keywords

6701
Why does this matter for
Flamingo Estate
SEO strategy? 

This is the total number of keywords where 
Flamingo Estate
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Flamingo Estate
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

3668
What's a backlink? A link from another domain that redirect to  
Flamingo Estate
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

3585

Backlinks NoFollow

1364

Backlinks Redirect

74

Backlinks Images

272

Backlinks Frame

0

Backlinks Form

5

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

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Personalized mobile messaging platform.

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Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

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Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

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Cross Sell for Shopify

Cross Sell for Shopify

Cross-Sell allows you to hand pick the related items that you would like to show alongside each product in your store. By Keeping Shop Ltd.

shop

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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In Cart UpSell

In Cart UpSell

Make more money on every sale by offering additional products right inside your shopping cart.

shop

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Loyalty Lion

Loyalty Lion

Reward custom activity and gain customer insight.

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, all in one"
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
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awesome ideas
in 5'"
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what my competitors are doing
in 30s"
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Related Industries

Garden

brands overview

A garden is a small piece of ground used to grow vegetables, fruit, herbs, or flowers. It is usually located near home and is considered part of the Home industry. 

Garden
brands →

Home

brands overview

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