Undercover

Marketing Strategy Breakdown

Logo of
Undercover
An overview of
Undercover
Marketing Strategy data - their Email Marketing Strategy (some of their
Mailchimp
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Undercover

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Undercover, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -0,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 34 characters, they're doing just ok! Undercover could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

Fun fact - they're using emojis in 35.29% of their emails - the main ones they use are 🌷 🎄 ✨ ⚡ 👋.

On Panoramata, we gather and analyze the entire Undercover email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Help shape the future of Undercover' and 'Introducing: The Sand Collection'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 41 on https://undercoverliving.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Undercover

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
34.0
characters

What about

Undercover

then?

With their average of

34

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2448.21
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Undercover

 gets a score of

-0.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

the - future - of - Undercover - SALE - Sand

Emoji use in subject lines

35.29
% of subject lines have emojis

Most popular emojis

🌷 - 🎄 - ✨ - ⚡ - 👋

🌷 - 🎄 - ✨ - ⚡ - 👋

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Undercover

Featured Email Marketing Assets from

Undercover

Help shape the future of Undercover

Help shape the future of Undercover

Email from

Undercover

Introducing: The Sand Collection

Introducing: The Sand Collection

Email from

Undercover

Darling buds of May 🌷

Darling buds of May 🌷

Email from

Undercover

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Undercover

Featured Ads and Paid Media Assets from

Undercover

Undercover
Undercover

Entdecke die zeitlose, hochwertige Bettwäsche von Undercover aus nachhaltigen Materialien. Made in Portugal. 🌿

Bio-Baumwolle Bettbezug in lindengrün – jetzt entdecken

Bio-Baumwolle Bettbezug in lindengrün – jetzt entdecken

Feed Ad from

Undercover

Undercover
Undercover

Entdecke die zeitlose, hochwertige Bettwäsche von Undercover aus nachhaltigen Materialien. Made in Portugal. 🌿

Margot Bio-Baumwolle Perkal Bettbezug

Margot Bio-Baumwolle Perkal Bettbezug

Feed Ad from

Undercover

Undercover
Undercover

Feed Ad from

Undercover

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://undercoverliving.com/

Domain Rating

41
This is the overall metric that matters most, as it sets
Undercover
domain SEO authority.

It shows the power of
Undercover
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://undercoverliving.com/
, as their domain authority is
41
, their score can be considered under average.

Here, for
https://undercoverliving.com/
, as their domain authority is
41
, their score can be considered average.

Here, for
https://undercoverliving.com/
, as their domain authority is
41
, their score can be considered pretty good! 🙌

Here, for
https://undercoverliving.com/
, as their domain authority is
41
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

279
One of the most important metrics for
Undercover
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
479
) and their Domain Rating.

Total Keywords

479
Why does this matter for
Undercover
SEO strategy? 

This is the total number of keywords where 
Undercover
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

131
The total number of domain who have a link to  
Undercover
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

576
What's a backlink? A link from another domain that redirect to  
Undercover
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

575

Backlinks NoFollow

208

Backlinks Redirect

1

Backlinks Images

52

Backlinks Frame

0

Backlinks Form

0

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Undercover

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

Discover →More details →
Bold Checkout

Bold Checkout

Checkout solution for high conversion rates from Bold Commerce.

shop

Discover →More details →
Bold Bundles

Bold Bundles

Attempts to boost order size by bundling products.

shop

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Instagram API

Instagram API

This website makes calls to the Instagram API.

widgets

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MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

Discover →More details →
Matomo

Matomo

Matomo is an open source web analytics software. It gives interesting reports on your website visitors, your popular pages, the search engines keywords they used, the language they speak and so much more. Previously known as Piwik Web Analytics.

analytics

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Shopify Basic

Shopify Basic

Shopify Basic Version

shop

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Geolocation

Shopify Geolocation

Language and currency recommendations plugin for Shopify

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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Trustpilot

Trustpilot

Trustpilot is an open, community-based platform for sharing real reviews of shopping experiences online.

analytics

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Wix Premium

Wix Premium

Premium version (paid for) Wix hosted website.

cms

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Wix

Wix

Free flash website creation system.

cms

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Wix Stores

Wix Stores

Online store builder from Wix.

shop

Discover →More details →

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