Inside Weather

Marketing Strategy Breakdown

Logo of
Inside Weather
An overview of
Inside Weather
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Inside Weather

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Inside Weather? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! Inside Weather could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 19.48% of their emails - the main ones they use are ✨ 🌸 ⭐ ❄️ 📸 🎁.

We display here a overview of Inside Weather email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Up to 20% OFF Memorial Day Sale' and 'Up to 20% OFF Memorial Day Sale'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 43 on https://insideweather.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Inside Weather

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
30.0
characters

What about

Inside Weather

then?

With their average of

30

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

758.45
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Inside Weather

 gets a score of

-1.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

See - what - all - the - These - Headboard

Emoji use in subject lines

19.48
% of subject lines have emojis

Most popular emojis

✨ - 🌸 - ⭐ - ❄️ - 📸 - 🎁

✨ - 🌸 - ⭐ - ❄️ - 📸 - 🎁

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Inside Weather

Featured Email Marketing Assets from

Inside Weather

Up to 20% OFF Memorial Day Sale

Up to 20% OFF Memorial Day Sale

Email from

Inside Weather

Up to 20% OFF Memorial Day Sale

Up to 20% OFF Memorial Day Sale

Email from

Inside Weather

Did you miss the sale?

Did you miss the sale?

Email from

Inside Weather

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Inside Weather

Featured Ads and Paid Media Assets from

Inside Weather

Inside Weather
Inside Weather

Save up to 20% off the coziest furniture, made here in the USA.🇺🇸 Sustainably made in the USA 🚛 Free Shipping on orders over $1500🌲 Carbon Negative🌟 3000+ 5-star reviews ✓ 365 day home trial

Feed Ad from

Inside Weather

Inside Weather
Inside Weather

Save up to 20% off the coziest furniture, made here in the USA.🇺🇸 Sustainably made in the USA 🚛 Free Shipping on orders over $1500🌲 Carbon Negative🌟 3000+ 5-star reviews ✓ 365 day home trial

Feed Ad from

Inside Weather

Inside Weather
Inside Weather

Save up to 20% off the coziest furniture, made here in the USA.🇺🇸 Sustainably made in the USA 🚛 Free Shipping on orders over $1500🌲 Carbon Negative🌟 3000+ 5-star reviews ✓ 365 day home trial

Feed Ad from

Inside Weather

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://insideweather.com/

Domain Rating

43
This is the overall metric that matters most, as it sets
Inside Weather
domain SEO authority.

It shows the power of
Inside Weather
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://insideweather.com/
, as their domain authority is
43
, their score can be considered under average.

Here, for
https://insideweather.com/
, as their domain authority is
43
, their score can be considered average.

Here, for
https://insideweather.com/
, as their domain authority is
43
, their score can be considered pretty good! 🙌

Here, for
https://insideweather.com/
, as their domain authority is
43
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

15966
One of the most important metrics for
Inside Weather
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
6340
) and their Domain Rating.

Total Keywords

6340
Why does this matter for
Inside Weather
SEO strategy? 

This is the total number of keywords where 
Inside Weather
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

745
The total number of domain who have a link to  
Inside Weather
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Inside Weather
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

16

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Inside Weather

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Stamped

Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

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Affirm

Affirm

Monthly payment option for purchases.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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GemPages

GemPages

Create simple one page layouts for Shopify.

shop

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FullStory

FullStory

FullStory lets product and support teams understand everything about the customer experience.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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HulkApps Volume Discount

HulkApps Volume Discount

Volumne discount plugin for Shopify.

shop

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HulkApps Infinite Product Options

HulkApps Infinite Product Options

Unlimited Custom Options for Products .

shop

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Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

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Mulberry

Mulberry

Integrated extended warranty option to customers.

payment

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Order Limits by MinMAxify

Order Limits by MinMAxify

Minimum/Maximum limits on Shopify products.

shop

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PageFly

PageFly

eCommerce conversion rate optimization solution for Shopify.

analytics

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Privy for Shopify

Privy for Shopify

Free email popups with exit intent for Shopify.

shop

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Privy

Privy

Tools to grow your email list by using website banners, popups and exit intent.

widgets

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Plus

Shopify Plus

Shopify Plus is an ecommerce platform for high-volume and enterprise merchants.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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SteelHouse

SteelHouse

Behavioral commerce platform, real time onsite offers, dynamic retargeting and other technology features.

analytics

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The Trade Desk

The Trade Desk

Data-driven marketing suite that offers marketers a single place to buy all forms of online media.

ads

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Visual Website Optimizer

Visual Website Optimizer

VWO provides A/B, split and multivariate testing software.

analytics

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Zendesk

Zendesk

Organize, prioritize and engage with others on support requests.

mx

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Zendesk Embeddables

Zendesk Embeddables

Embeddables seamlessly integrate Zendesk functionality into any native environment.

widgets

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Zopim

Zopim

Provide live customer help instantaneously. Now known as Zendesk Chat.

widgets

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