Unimatic

Marketing Strategy Breakdown

Logo of
Unimatic
An overview of
Unimatic
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Accessories
ecommerce industry.

Unimatic

- Ecommerce marketing strategy

We'll explore here some marketing assets of Unimatic , especially regarding their ecommerce email marketing strategy.

Their ecommerce email marketing strategy seems to be ok, regarding some of the datapoints we collected (we display some here, but not all of them). On average for every brand within the platform, we gather an Email Performance Score. For instance, regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 40 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Unimatic improve their open rate, especially on mobile devices.

On Panoramata, we gather and analyze the entire Unimatic email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, one of them was 'UNIMATIC: Did you have checkout trouble?'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 38 on https://www.unimaticwatches.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Unimatic

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
40.0
characters

What about

Unimatic

then?

With their average of

40

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

287.80
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Unimatic

 gets a score of

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

trouble? - checkout - have - you - Did - UNIMATIC:

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unimatic

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Featured Email Marketing Assets from

Unimatic

UNIMATIC: Did you have checkout trouble?

UNIMATIC: Did you have checkout trouble?

Email from

Unimatic

Email from

Unimatic

Email from

Unimatic

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Featured Ads and Paid Media Examples from

Unimatic

Unimatic
Unimatic

Feed Ad from

Unimatic

Unimatic
Unimatic

Feed Ad from

Unimatic

Unimatic
Unimatic

Feed Ad from

Unimatic

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.unimaticwatches.com/

Domain Rating

38
This is the overall metric that matters most, as it sets
Unimatic
domain SEO authority.

It shows the power of
Unimatic
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.unimaticwatches.com/
, as their domain authority is
38
, their score can be considered under average.

Here, for
https://www.unimaticwatches.com/
, as their domain authority is
38
, their score can be considered average.

Here, for
https://www.unimaticwatches.com/
, as their domain authority is
38
, their score can be considered pretty good! 🙌

Here, for
https://www.unimaticwatches.com/
, as their domain authority is
38
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

10925
One of the most important metrics for
Unimatic
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1341
) and their Domain Rating.

Total Keywords

1341
Why does this matter for
Unimatic
SEO strategy? 

This is the total number of keywords where 
Unimatic
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

573
The total number of domain who have a link to  
Unimatic
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Unimatic
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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