Polder

Marketing Strategy Breakdown

Logo of
Polder
An overview of
Polder
Marketing Strategy data - their Email Marketing Strategy (some of their
Mailchimp
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Polder

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Polder, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -4,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 36 characters, they're doing just ok! Polder could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

We display here a overview of Polder email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'In the Mood for Spring' and 'Discover our brand new spring 22 jewellery collection'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 22 on https://polder.fr/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Polder

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
36.0
characters

What about

Polder

then?

With their average of

36

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

436.88
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-4.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Polder

 gets a score of

-4.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

collection - Ventes - privées - jusqu'à - Private - Spring

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Polder

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Featured Email Marketing Assets from

Polder

In the Mood for Spring

In the Mood for Spring

Email from

Polder

Discover our brand new spring 22 jewellery collection

Discover our brand new spring 22 jewellery collection

Email from

Polder

Ventes privées jusqu'à -30%

Ventes privées jusqu'à -30%

Email from

Polder

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Featured Ads and Paid Media Examples from

Polder

Polder
Polder

Feed Ad from

Polder

Polder
Polder

Feed Ad from

Polder

Polder
Polder

Feed Ad from

Polder

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://polder.fr/

Domain Rating

22
This is the overall metric that matters most, as it sets
Polder
domain SEO authority.

It shows the power of
Polder
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://polder.fr/
, as their domain authority is
22
, their score can be considered under average.

Here, for
https://polder.fr/
, as their domain authority is
22
, their score can be considered average.

Here, for
https://polder.fr/
, as their domain authority is
22
, their score can be considered pretty good! 🙌

Here, for
https://polder.fr/
, as their domain authority is
22
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

697
One of the most important metrics for
Polder
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
83
) and their Domain Rating.

Total Keywords

83
Why does this matter for
Polder
SEO strategy? 

This is the total number of keywords where 
Polder
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

295
The total number of domain who have a link to  
Polder
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

25048
What's a backlink? A link from another domain that redirect to  
Polder
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

25039

Backlinks NoFollow

334

Backlinks Redirect

9

Backlinks Images

104

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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Apple Pay

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Easy GDPR

GDPR compliant plugin by Innonic.

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

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MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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PrestaShop

PrestaShop

OpenSource e-commerce solution that can be used for free.

shop

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Yoast SEO Premium

Yoast SEO Premium

Premium version of the Yoast WordPress Plugin.

widgets

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WordPress

WordPress

WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.

cms

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, all in one"
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what my competitors are doing
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on competitors"
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Related Industries

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

Clothes
brands →

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brands overview

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brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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brands →

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