Vincero Watches

Marketing Strategy Breakdown

Logo of
Vincero Watches
An overview of
Vincero Watches
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Accessories
ecommerce industry.

Vincero Watches

- Ecommerce marketing strategy

Interested to gather some elements regarding Vincero Watches ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a good email marketing strategy - if we look at their Average Spam score, it's good - being at -1,5 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 37 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Vincero Watches improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 39.02% of their emails - the main ones they use are 🚨 ⏳ 🙌 🎁 🍂 🔥.

On Panoramata, we gather and analyze the entire Vincero Watches email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'Dad gift? ✅ Grad Gift? ✅' and 'Our Father's Day Sale is here: 20% OFF SITE WIDE'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 53 on https://vincerocollective.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Vincero Watches

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
37.0
characters

What about

Vincero Watches

then?

With their average of

37

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2870.43
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Vincero Watches

 gets a score of

-1.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Hey - Hey - on - FALLing - we - list?

Emoji use in subject lines

39.02
% of subject lines have emojis

Most popular emojis

🚨 - ⏳ - 🙌 - 🎁 - 🍂 - 🔥

🚨 - ⏳ - 🙌 - 🎁 - 🍂 - 🔥

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Vincero Watches

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Featured Email Marketing Assets from

Vincero Watches

Dad gift? ✅  Grad Gift? ✅

Dad gift? ✅ Grad Gift? ✅

Email from

Vincero Watches

Our Father's Day Sale is here: 20% OFF SITE WIDE

Our Father's Day Sale is here: 20% OFF SITE WIDE

Email from

Vincero Watches

Today We Honor The Heroes

Today We Honor The Heroes

Email from

Vincero Watches

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Featured Ads and Paid Media Examples from

Vincero Watches

Vincero Watches
Vincero Watches

Feed Ad from

Vincero Watches

Vincero Watches
Vincero Watches

Feed Ad from

Vincero Watches

Vincero Watches
Vincero Watches

Feed Ad from

Vincero Watches

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://vincerocollective.com/

Domain Rating

53
This is the overall metric that matters most, as it sets
Vincero Watches
domain SEO authority.

It shows the power of
Vincero Watches
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://vincerocollective.com/
, as their domain authority is
53
, their score can be considered under average.

Here, for
https://vincerocollective.com/
, as their domain authority is
53
, their score can be considered average.

Here, for
https://vincerocollective.com/
, as their domain authority is
53
, their score can be considered pretty good! 🙌

Here, for
https://vincerocollective.com/
, as their domain authority is
53
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

107397
One of the most important metrics for
Vincero Watches
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
24947
) and their Domain Rating.

Total Keywords

24947
Why does this matter for
Vincero Watches
SEO strategy? 

This is the total number of keywords where 
Vincero Watches
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1334
The total number of domain who have a link to  
Vincero Watches
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

49619
What's a backlink? A link from another domain that redirect to  
Vincero Watches
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

48604

Backlinks NoFollow

22645

Backlinks Redirect

494

Backlinks Images

16508

Backlinks Frame

7

Backlinks Form

395

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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AddShoppers

AddShoppers

Reward sharing and measure ROI with AdShopper button.

widgets

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Chartable

Chartable

Podcast Analytics & Attribution

analytics

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CrazyEgg

CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

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Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Drawbridge

Drawbridge

Precision audience targeting technology. Now Linkedin Ads.

ads

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Foursixty

Foursixty

Makes an Instagram feed into an eCommerce store.

widgets

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Friendbuy

Friendbuy

A referral marketing optimization service.

cms

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Global-e

Global-e

Global-e enables seamless cross-border e-commerce for retailers that want to sell internationally.

shop

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Related Industries

Watches

brands overview

A watch is a portable timepiece intended to be carried or worn by a person. In the watch industry, creating an enticing and attractive brand is essential. People tend to be picky when it comes to selecting a suitable watch for their outfits. Men especially find it fascinating to get an attractive and luxury watch that matches their professional outlook.

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brands →

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brands overview

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brands →

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