Aurore Market

Marketing Strategy Breakdown

Logo of
Aurore Market
An overview of
Aurore Market
Marketing Strategy data - their Email Marketing Strategy (some of their
Sendinblue
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Food
ecommerce industry.

Aurore Market

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Aurore Market.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it not very good, almost bad since it's 0,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 46 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Sendinblue (a french ESP that can be hard to setup and with hard to read analytics, as there are some better options depending on your CMS) .

Fun fact - they're using emojis in 33.33% of their emails - the main ones they use are 💚 🎁 🧳 😉 💁.

We display here a overview of Aurore Market email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'Votre panier vous attend !' and 'Finalisez votre panier !'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 52 on https://auroremarket.fr. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Aurore Market

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
46.0
characters

What about

Aurore Market

then?

With their average of

46

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

374.55
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
0.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Aurore Market

 gets a score of

0.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Sendinblue

Most common words

produits - sains - Vous - nous - Finalisez - vous

Emoji use in subject lines

33.33
% of subject lines have emojis

Most popular emojis

💚 - 🎁 - 🧳 - 😉 - 💁

💚 - 🎁 - 🧳 - 😉 - 💁

Yes, these emojis are pretty. But what are their usage telling us? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Aurore Market

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Featured Email Marketing Assets from

Aurore Market

Votre panier vous attend !

Votre panier vous attend !

Email from

Aurore Market

Finalisez votre panier !

Finalisez votre panier !

Email from

Aurore Market

Vous nous manquez !

Vous nous manquez !

Email from

Aurore Market

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Featured Ads and Paid Media Examples from

Aurore Market

Aurore Market
Aurore Market

Feed Ad from

Aurore Market

Aurore Market
Aurore Market

Feed Ad from

Aurore Market

Aurore Market
Aurore Market

Feed Ad from

Aurore Market

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://auroremarket.fr

Domain Rating

52
This is the overall metric that matters most, as it sets
Aurore Market
domain SEO authority.

It shows the power of
Aurore Market
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://auroremarket.fr
, as their domain authority is
52
, their score can be considered under average.

Here, for
https://auroremarket.fr
, as their domain authority is
52
, their score can be considered average.

Here, for
https://auroremarket.fr
, as their domain authority is
52
, their score can be considered pretty good! 🙌

Here, for
https://auroremarket.fr
, as their domain authority is
52
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

20094
One of the most important metrics for
Aurore Market
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
9100
) and their Domain Rating.

Total Keywords

9100
Why does this matter for
Aurore Market
SEO strategy? 

This is the total number of keywords where 
Aurore Market
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

122
The total number of domain who have a link to  
Aurore Market
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

7153
What's a backlink? A link from another domain that redirect to  
Aurore Market
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

7130

Backlinks NoFollow

894

Backlinks Redirect

9

Backlinks Images

2028

Backlinks Frame

2

Backlinks Form

0

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