Zara

Marketing Strategy Breakdown

Logo of
Zara
An overview of
Zara
Marketing Strategy data - their Email Marketing Strategy (some of their
Responsys
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Zara

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Zara, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 35 characters, they're doing just ok! Zara could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Responsys .

We display here a overview of Zara email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Lightweight linen collection for #zaraman' and 'The Standard collection featured by Fai Khadra'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 85 on https://www.zara.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Zara

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
35.0
characters

What about

Zara

then?

With their average of

35

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3575.15
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Zara

 gets a score of

-2.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Responsys

Most common words

| - Halloween - The - artist. - Présentation - d'articles

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Zara

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Featured Email Marketing Assets from

Zara

Lightweight linen collection for #zaraman

Lightweight linen collection for #zaraman

Email from

Zara

The Standard collection featured by Fai Khadra

The Standard collection featured by Fai Khadra

Email from

Zara

-40% SUR UNE SÉLECTION D'ARTICLES

-40% SUR UNE SÉLECTION D'ARTICLES

Email from

Zara

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Featured Ads and Paid Media Examples from

Zara

Zara
Zara

Shop Zara new arrivals. Transition to the new season with classic & trendy pieces

New Women's Collection

New Women's Collection

Feed Ad from

Zara

Zara
Zara

New Kids' Collection

New Kids' Collection

Feed Ad from

Zara

Zara
Zara

ค้นหาสินค้าใหม่สำหรับเด็กได้ที่ ซาร่า สินค้าพร้อมจำหน่ายแล้ว ทางออนไลน์

สินค้าใหม่ คอลเลคชั่นเด็ก

สินค้าใหม่ คอลเลคชั่นเด็ก

Feed Ad from

Zara

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.zara.com/

Domain Rating

85
This is the overall metric that matters most, as it sets
Zara
domain SEO authority.

It shows the power of
Zara
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.zara.com/
, as their domain authority is
85
, their score can be considered under average.

Here, for
https://www.zara.com/
, as their domain authority is
85
, their score can be considered average.

Here, for
https://www.zara.com/
, as their domain authority is
85
, their score can be considered pretty good! 🙌

Here, for
https://www.zara.com/
, as their domain authority is
85
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

62392373
One of the most important metrics for
Zara
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
3379959
) and their Domain Rating.

Total Keywords

3379959
Why does this matter for
Zara
SEO strategy? 

This is the total number of keywords where 
Zara
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

99541
The total number of domain who have a link to  
Zara
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

6355907
What's a backlink? A link from another domain that redirect to  
Zara
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

6316650

Backlinks NoFollow

1388211

Backlinks Redirect

38917

Backlinks Images

895182

Backlinks Frame

80

Backlinks Form

221

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Related Industries

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

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brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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