Summersalt

Marketing Strategy Breakdown

Logo of
Summersalt
An overview of
Summersalt
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Summersalt

- Ecommerce marketing strategy

Interested to gather some elements regarding Summersalt ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! Summersalt could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 19.13% of their emails - the main ones they use are ✨ 👀 😴 ☀️ ❄️ 💙.

On Panoramata, we gather and analyze the entire Summersalt email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'This restock is juicy 🍊' and 'Start summer with a free gift ☀️'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 68 on https://www.summersalt.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Summersalt

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
30.0
characters

What about

Summersalt

then?

With their average of

30

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1319.32
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Summersalt

 gets a score of

-3.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

2-Day - Ship - Fresh - picks - Winning - winter

Emoji use in subject lines

19.13
% of subject lines have emojis

Most popular emojis

✨ - 👀 - 😴 - ☀️ - ❄️ - 💙

✨ - 👀 - 😴 - ☀️ - ❄️ - 💙

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.To improve their open rates, they're using the kind of emojis that triggers interest, because it shows that the brand provides unique/interesting value. This is done through these emojis: 👀, 🌟, 🤩, 💫 or 💎. It shows curiosity, unicity and demonstrates clear interest.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Summersalt

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Featured Email Marketing Assets from

Summersalt

This restock is juicy 🍊

This restock is juicy 🍊

Email from

Summersalt

Start summer with a free gift ☀️

Start summer with a free gift ☀️

Email from

Summersalt

This color is a compliment magnet🧲

This color is a compliment magnet🧲

Email from

Summersalt

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Featured Ads and Paid Media Examples from

Summersalt

Summersalt
Summersalt

There's so much summer left. Don't spend another second in anything but your swimwear soulmate.

The Sidestroke - Seaweed & Seaglass & White Sand Size: 10

The Sidestroke - Seaweed & Seaglass & White Sand Size: 10

Feed Ad from

Summersalt

Summersalt
Summersalt

Heads up: your favorite suits are selling fast.

Sun Streak Bikini Top in Sea Urchin/White Sand Size: 2

Sun Streak Bikini Top in Sea Urchin/White Sand Size: 2

Feed Ad from

Summersalt

Summersalt
Summersalt

The internet's favorite eco-friendly swimwear brand in sizes 0-22.

The Causeway - Pacific * Size: 8

The Causeway - Pacific * Size: 8

Feed Ad from

Summersalt

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.summersalt.com/

Domain Rating

68
This is the overall metric that matters most, as it sets
Summersalt
domain SEO authority.

It shows the power of
Summersalt
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.summersalt.com/
, as their domain authority is
68
, their score can be considered under average.

Here, for
https://www.summersalt.com/
, as their domain authority is
68
, their score can be considered average.

Here, for
https://www.summersalt.com/
, as their domain authority is
68
, their score can be considered pretty good! 🙌

Here, for
https://www.summersalt.com/
, as their domain authority is
68
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

73014
One of the most important metrics for
Summersalt
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
13140
) and their Domain Rating.

Total Keywords

13140
Why does this matter for
Summersalt
SEO strategy? 

This is the total number of keywords where 
Summersalt
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2818
The total number of domain who have a link to  
Summersalt
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

19164
What's a backlink? A link from another domain that redirect to  
Summersalt
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

18925

Backlinks NoFollow

8116

Backlinks Redirect

83

Backlinks Images

4065

Backlinks Frame

0

Backlinks Form

153

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Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Boost Commerce

Boost Commerce

Provides product filter and smart site search for online stores.

widgets

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Elfsight

Elfsight

Social website widget provider.

widgets

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Kustomer

Kustomer

Platform for Customer Experience, Service and Support.

widgets

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Order Limits by MinMAxify

Order Limits by MinMAxify

Minimum/Maximum limits on Shopify products.

shop

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QuadPay

QuadPay

Buy now pay later system - now owned by ZipPay.

payment

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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Visual Website Optimizer

Visual Website Optimizer

VWO provides A/B, split and multivariate testing software.

analytics

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Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

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Related Industries

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

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brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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