ZBiotics

Marketing Strategy Breakdown

Logo of
ZBiotics
An overview of
ZBiotics
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Health & Wellness
ecommerce industry.

ZBiotics

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for ZBiotics.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! ZBiotics could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

We display here a overview of ZBiotics email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'Welcome to ZBiotics!' and 'Follow ZBiotics and get our latest updates.'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 46 on https://zbiotics.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

ZBiotics

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
32.0
characters

What about

ZBiotics

then?

With their average of

32

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

932.41
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

ZBiotics

 gets a score of

-3.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

by - Friday - for - Memorial - Welcome - and

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more data?
Unlock all the data about

ZBiotics

Featured Email Marketing Assets from

ZBiotics

Welcome to ZBiotics!

Welcome to ZBiotics!

Email from

ZBiotics

Follow ZBiotics and get our latest updates.

Follow ZBiotics and get our latest updates.

Email from

ZBiotics

Get ZBiotics by Friday for Memorial Day

Get ZBiotics by Friday for Memorial Day

Email from

ZBiotics

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

ZBiotics

Featured Ads and Paid Media Assets from

ZBiotics

ZBiotics
ZBiotics

Feed Ad from

ZBiotics

ZBiotics
ZBiotics

Feed Ad from

ZBiotics

ZBiotics
ZBiotics

Feed Ad from

ZBiotics

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://zbiotics.com/

Domain Rating

46
This is the overall metric that matters most, as it sets
ZBiotics
domain SEO authority.

It shows the power of
ZBiotics
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://zbiotics.com/
, as their domain authority is
46
, their score can be considered under average.

Here, for
https://zbiotics.com/
, as their domain authority is
46
, their score can be considered average.

Here, for
https://zbiotics.com/
, as their domain authority is
46
, their score can be considered pretty good! 🙌

Here, for
https://zbiotics.com/
, as their domain authority is
46
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

4957
One of the most important metrics for
ZBiotics
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
3302
) and their Domain Rating.

Total Keywords

3302
Why does this matter for
ZBiotics
SEO strategy? 

This is the total number of keywords where 
ZBiotics
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
ZBiotics
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

4048
What's a backlink? A link from another domain that redirect to  
ZBiotics
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

4025

Backlinks NoFollow

1517

Backlinks Redirect

21

Backlinks Images

130

Backlinks Frame

0

Backlinks Form

0

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ZBiotics

Softwares and Marketing eCommerce Stack

Coming soon.

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Related Industries

Probiotic drinks

brands overview

Probiotics are dietary supplements containing beneficial bacteria naturally occurring in your intestinal tract. They are often called "good" or "helpful" bacteria because they help keep your gut healthy and have stronger immunity. It's important to understand that probiotics are a natural supplement and not a medicine.

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Health & Wellness

brands overview

The Health & Wellness industry encompasses all activities which promote physical and mental wellbeing. Some of the important aspects of the health and wellness industry include personal care/beauty, nutrition, weight management, fitness, preventive/personalized medicine, etc. These brands include Weight Watchers, Organifi, Lumen, five cbd, etc.

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