A.N. Other

Marketing Strategy Breakdown

Logo of
A.N. Other
An overview of
A.N. Other
Marketing Strategy data - their Email Marketing Strategy (some of their
Active campaign
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

A.N. Other

- Ecommerce marketing strategy

We'll explore here some marketing assets of A.N. Other , especially regarding their ecommerce email marketing strategy.

The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it bad since it's 1,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 51 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Active campaign (an automation tool based on email marketing, but not specialized in ecommerce, so they're probably missing on some ecommerce automations).

On Panoramata, we gather and analyze the entire A.N. Other email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Try the Discovery Set and get your money back when you buy a bottle.' and 'Today you don't need a new perfume.'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 37 on https://an-other.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

A.N. Other

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
51.0
characters

What about

A.N. Other

then?

With their average of

51

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

212.55
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
1.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

A.N. Other

 gets a score of

1.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Active campaign

Most common words

get - your - money - back - Try - buy

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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A.N. Other

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Featured Email Marketing Assets from

A.N. Other

Try the Discovery Set and get your money back when you buy a bottle.

Try the Discovery Set and get your money back when you buy a bottle.

Email from

A.N. Other

Today you don't need a new perfume.

Today you don't need a new perfume.

Email from

A.N. Other

9 Best niche perfumes to discover before anyone

9 Best niche perfumes to discover before anyone

Email from

A.N. Other

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Featured Ads and Paid Media Examples from

A.N. Other

A.N. Other
A.N. Other

Feed Ad from

A.N. Other

A.N. Other
A.N. Other

Feed Ad from

A.N. Other

A.N. Other
A.N. Other

Feed Ad from

A.N. Other

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://an-other.com/

Domain Rating

37
This is the overall metric that matters most, as it sets
A.N. Other
domain SEO authority.

It shows the power of
A.N. Other
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://an-other.com/
, as their domain authority is
37
, their score can be considered under average.

Here, for
https://an-other.com/
, as their domain authority is
37
, their score can be considered average.

Here, for
https://an-other.com/
, as their domain authority is
37
, their score can be considered pretty good! 🙌

Here, for
https://an-other.com/
, as their domain authority is
37
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

407
One of the most important metrics for
A.N. Other
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
346
) and their Domain Rating.

Total Keywords

346
Why does this matter for
A.N. Other
SEO strategy? 

This is the total number of keywords where 
A.N. Other
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

303
The total number of domain who have a link to  
A.N. Other
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

2
What's a backlink? A link from another domain that redirect to  
A.N. Other
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

4

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

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All-in-one viral marketing platform to launch referral programs, sweepstakes, competitions and pre-launch campaigns.

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Premium version of the Yoast WordPress Plugin.

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Related Industries

Perfume

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The perfume industry revolves around the production of scents and essential oils whose major use is to enhance pleasant smells and fragrances. With the kind of attention it pays to hygiene, the perfume industry is an indispensable part of the personal care industry.

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