MOB

Marketing Strategy Breakdown

Logo of
MOB

At MOB Beauty, our mission is to do makeup better. MOB is for anyone who considers clean makeup to be a necessity and believes cosmetics packaging needs to be re-thought. We are next-level clean, vegan, sustainable, cruelty-free, gluten free, pro-quality.

An overview of
MOB
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

MOB

- Ecommerce marketing strategy

We'll explore here some marketing assets of MOB , especially regarding their ecommerce email marketing strategy.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the MOB team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 10.0% of their emails - the main ones they use are ⭐ 💄 🔥 🎁 🌹.

We display here a overview of MOB email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Take your makeup to the next level' and 'On Wednesdays we wear…'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 29 on https://mobbeauty.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

MOB

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
29.0
characters

What about

MOB

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

514.19
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

MOB

 gets a score of

-2.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

is - here - Stunning - full - Blind - New

Emoji use in subject lines

10.0
% of subject lines have emojis

Most popular emojis

⭐ - 💄 - 🔥 - 🎁 - 🌹

⭐ - 💄 - 🔥 - 🎁 - 🌹

Let's take a moment to review their emoji use. First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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MOB

Featured Email Marketing Assets from

MOB

Take your makeup to the next level

Take your makeup to the next level

Email from

MOB

On Wednesdays we wear…

On Wednesdays we wear…

Email from

MOB

Say "YES" to clean beauty

Say "YES" to clean beauty

Email from

MOB

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

MOB

Featured Ads and Paid Media Assets from

MOB

MOB
MOB

⭐⭐⭐⭐⭐ "Feels amazing on the lips, buttery and comfortable. Better lasting power than other lipsticks with beautiful shine and lots of pigment." - Erin C. A high performance lipstick that nourishes your lips with vitamins C and E, chamomile and jojoba. Shop the MOB Beauty Cream Lipstick - available in 17 shades. 🐇 Cruelty-free & vegan. Packaged in recyclable materials. 👄 Full coverage color with a naturally looking plumping effect. 💧 Nourishing ingredients keeps lips feeling hydrated

Feed Ad from

MOB

MOB
MOB

Buttery-silky texture. Long wearing, free of talc, clean, and vegan. Available in 4 different shades. 🐇 Cruelty-free & vegan. Packaged in recyclable materials. ⏰ Long wearing, free of talc, clean, and vegan. 😊 Color intensifies as you layer.

MOB Beauty Bronzer

MOB Beauty Bronzer

Feed Ad from

MOB

MOB
MOB

⭐⭐⭐⭐⭐ "Feels amazing on the lips, buttery and comfortable. Better lasting power than other lipsticks with beautiful shine and lots of pigment." - Erin C. A high performance lipstick that nourishes your lips with vitamins C and E, chamomile and jojoba. Shop the MOB Beauty Cream Lipstick - available in 17 shades. 🐇 Cruelty-free & vegan. Packaged in recyclable materials. 👄 Full coverage color with a naturally looking plumping effect. 💧 Nourishing ingredients keeps lips feeling hydrated

Intense Pigmentation & Beyond Creamy Texture

Intense Pigmentation & Beyond Creamy Texture

Feed Ad from

MOB

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://mobbeauty.com/

Domain Rating

29
This is the overall metric that matters most, as it sets
MOB
domain SEO authority.

It shows the power of
MOB
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://mobbeauty.com/
, as their domain authority is
29
, their score can be considered under average.

Here, for
https://mobbeauty.com/
, as their domain authority is
29
, their score can be considered average.

Here, for
https://mobbeauty.com/
, as their domain authority is
29
, their score can be considered pretty good! 🙌

Here, for
https://mobbeauty.com/
, as their domain authority is
29
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

889
One of the most important metrics for
MOB
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
742
) and their Domain Rating.

Total Keywords

742
Why does this matter for
MOB
SEO strategy? 

This is the total number of keywords where 
MOB
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

374
The total number of domain who have a link to  
MOB
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

12
What's a backlink? A link from another domain that redirect to  
MOB
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

12

Backlinks NoFollow

1

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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MOB

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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AudioEye

AudioEye

AudioEye tries to solve issues of accessibility and enhances the user experience.

analytics

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AWIN

AWIN

Affiliate tracking application.

ads

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Cross Sell for Shopify

Cross Sell for Shopify

Cross-Sell allows you to hand pick the related items that you would like to show alongside each product in your store. By Keeping Shop Ltd.

shop

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Junip

Junip

Review based widget.

widgets

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Lucky Orange

Lucky Orange

Lucky Orange lets you see what people are doing on your website, in real time, and interact with them.

analytics

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Rebuy

Rebuy

Data-driven personalization and merchandizing solutions for eCommerce.

analytics

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Rise.ai

Rise.ai

Gift Cards, Rewards, Store Credit & Incentives system for Shopify. Previously GiftWizard.

shop

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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Related Industries

Makeup

brands overview

The makeup industry is a broad term that can refer to the business of manufacturing, selling, and using cosmetics. It can also refer to the study of how cosmetics are made and used. The main brands in the makeup industry are L’Oréal, Estée Lauder, and Coty. The target market for the makeup industry is typically women aged 18-34. Some interesting niches in the makeup industry include natural and organic cosmetics, vegan cosmetics, and halal cosmetics.

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brands →

Personal Care

brands overview

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brands →

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