Aesop

Marketing Strategy Breakdown

Logo of
Aesop

Aesop offer skin, hair and body care formulations created with meticulous attention to detail, and with efficacy and sensory pleasure in mind.

An overview of
Aesop
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Aesop

- Ecommerce marketing strategy

There’s a lot to learn from Aesop ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 27 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Aesop team!

We display here a overview of Aesop email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Aromatic guidance' and 'A refreshing assembly'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 76 on https://www.aesop.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Aesop

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
27.0
characters

What about

Aesop

then?

With their average of

27

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

624.57
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Aesop

 gets a score of

-1.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

A swift solution - For - support - Anti-oxidant - seeking - for

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Aesop

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Featured Email Marketing Assets from

Aesop

Aromatic guidance

Aromatic guidance

Email from

Aesop

A refreshing assembly

A refreshing assembly

Email from

Aesop

Dependable companions

Dependable companions

Email from

Aesop

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Featured Ads and Paid Media Examples from

Aesop

Aesop
Aesop

It is a pleasure to offer a 50mL sample of our Shampoo to complement orders above $100—available on 7-9 July, or until stocks are depleted.

Feed Ad from

Aesop

Aesop
Aesop

Standard shipping and samples of four eminent formulations will be included on all orders above $70. Please note that this offer is available on 7-9 July, or until stocks are depleted.

Feed Ad from

Aesop

Aesop
Aesop

It is a pleasure to offer a 50mL sample of our Shampoo to complement orders above $100—available on 7-9 July, or until stocks are depleted

With our compliments

With our compliments

Feed Ad from

Aesop

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.aesop.com/

Domain Rating

76
This is the overall metric that matters most, as it sets
Aesop
domain SEO authority.

It shows the power of
Aesop
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.aesop.com/
, as their domain authority is
76
, their score can be considered under average.

Here, for
https://www.aesop.com/
, as their domain authority is
76
, their score can be considered average.

Here, for
https://www.aesop.com/
, as their domain authority is
76
, their score can be considered pretty good! 🙌

Here, for
https://www.aesop.com/
, as their domain authority is
76
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1077865
One of the most important metrics for
Aesop
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
56497
) and their Domain Rating.

Total Keywords

56497
Why does this matter for
Aesop
SEO strategy? 

This is the total number of keywords where 
Aesop
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

9426
The total number of domain who have a link to  
Aesop
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1311
What's a backlink? A link from another domain that redirect to  
Aesop
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1312

Backlinks NoFollow

10

Backlinks Redirect

0

Backlinks Images

411

Backlinks Frame

0

Backlinks Form

0

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Related Industries

Deodorants

brands overview

Deodorants are formulated to eliminate armpit odor. They're typically alcohol-based. When applied, they turn your skin acidic, which makes it less attractive to bacteria. Deodorants also commonly contain perfume to mask odor. 

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Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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