Dossier

Marketing Strategy Breakdown

Logo of
Dossier
An overview of
Dossier
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Dossier

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Dossier, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,2 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 41 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 95.59% of their emails - the main ones they use are 🤩 🔥 ❤️ 🙌 🎁 ✨.

On Panoramata, we gather and analyze the entire Dossier email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Long weekends call for long lasting scents 💕' and 'Celebrate Memorial Day with Dossier ☀️'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 48 on https://dossier.co/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Dossier

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
41.0
characters

What about

Dossier

then?

With their average of

41

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

931.69
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Dossier

 gets a score of

-3.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

new - scent - quiz - just - IMPORTANT - RESTOCKED

Emoji use in subject lines

95.59
% of subject lines have emojis

Most popular emojis

🤩 - 🔥 - ❤️ - 🙌 - 🎁 - ✨

🤩 - 🔥 - ❤️ - 🙌 - 🎁 - ✨

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyTo improve their open rates, they're using the kind of emojis that triggers interest, because it shows that the brand provides unique/interesting value. This is done through these emojis: 👀, 🌟, 🤩, 💫 or 💎. It shows curiosity, unicity and demonstrates clear interest.Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more data?
Unlock all the data about

Dossier

Featured Email Marketing Assets from

Dossier

Long weekends call for long lasting scents 💕

Long weekends call for long lasting scents 💕

Email from

Dossier

Celebrate Memorial Day with Dossier ☀️

Celebrate Memorial Day with Dossier ☀️

Email from

Dossier

We ❤️ Dossier but don't just take our word for it

We ❤️ Dossier but don't just take our word for it

Email from

Dossier

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Dossier

Featured Ads and Paid Media Assets from

Dossier

Dossier
Dossier

Discover the affordable versions of iconic perfumes made with high-quality ingredients, just like the most expensive brands… but from only $29

Get 5 from $116

Get 5 from $116

Feed Ad from

Dossier

Dossier
Dossier

Discover the affordable versions of iconic perfumes made with high-quality ingredients, just like the most expensive brands… but from only $29

Get 5 from $116

Get 5 from $116

Feed Ad from

Dossier

Dossier
Dossier

Discover the affordable versions of iconic perfumes made with high-quality ingredients, just like the most expensive brands… but from only $29

Get 5 from $116

Get 5 from $116

Feed Ad from

Dossier

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://dossier.co/

Domain Rating

48
This is the overall metric that matters most, as it sets
Dossier
domain SEO authority.

It shows the power of
Dossier
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://dossier.co/
, as their domain authority is
48
, their score can be considered under average.

Here, for
https://dossier.co/
, as their domain authority is
48
, their score can be considered average.

Here, for
https://dossier.co/
, as their domain authority is
48
, their score can be considered pretty good! 🙌

Here, for
https://dossier.co/
, as their domain authority is
48
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

687523
One of the most important metrics for
Dossier
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
41766
) and their Domain Rating.

Total Keywords

41766
Why does this matter for
Dossier
SEO strategy? 

This is the total number of keywords where 
Dossier
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1542
The total number of domain who have a link to  
Dossier
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

10539
What's a backlink? A link from another domain that redirect to  
Dossier
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

10439

Backlinks NoFollow

3649

Backlinks Redirect

96

Backlinks Images

657

Backlinks Frame

0

Backlinks Form

2

Need more assets?
Unlock all the assets on

Dossier

Softwares and Marketing eCommerce Stack

Gorgias

Gorgias

Customer support helpdesk system for eCommerce. Provide exceptional customer support.

Customer Support and Helpdesk

Discover →More details →
Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Weglot

Weglot

The easiest way to translate your eshop. Automatic translations at an affordable pricing and great SEO scores.

Translation

Discover →More details →
Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

Discover →More details →
Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

Discover →More details →
Attentive

Attentive

Personalized mobile messaging platform.

analytics

Discover →More details →
Back In Stock Appikon

Back In Stock Appikon

Lets shoppers subscribe to upcoming products and out of stock products.

shop

Discover →More details →
Beeketing for Shopify

Beeketing for Shopify

Salespop / Countdown Cart and Facebook Chat functionality for Shopify from Beeketing.

shop

Discover →More details →
Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

Discover →More details →
Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

Discover →More details →
Bold Custom Pricing

Bold Custom Pricing

Offer VIP and wholesale pricing options on Shopify from Bold.

shop

Discover →More details →
Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

Discover →More details →
Boost Commerce

Boost Commerce

Provides product filter and smart site search for online stores.

widgets

Discover →More details →
Elevar

Elevar

Data collection and marketing monitoring tool.

analytics

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

Discover →More details →
Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Hextom

Hextom

Shopify plugin experts.

shop

Discover →More details →
GRIN

GRIN

All-in-one influencer marketing software suite.

analytics

Discover →More details →
Instant Search Plus

Instant Search Plus

Search system for eCommerce sites by Fast Simon.

widgets

Discover →More details →
Instagram API

Instagram API

This website makes calls to the Instagram API.

widgets

Discover →More details →
Judge Me

Judge Me

Fully-featured widget to collect and display product reviews for eCommerce.

widgets

Discover →More details →
Last Second Coupon by Hextom

Last Second Coupon by Hextom

Tries to increase revenue by turning more window shoppers into paying customers.

shop

Discover →More details →
ManyChat

ManyChat

Facebook bot to engage audience.

widgets

Discover →More details →
Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

Discover →More details →
Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

Discover →More details →
Pixelpop

Pixelpop

Collect email signups for eCommerce sites from Pixel Union.

widgets

Discover →More details →
PayPal

PayPal

The website accepts payments with PayPal.

payment

Discover →More details →
Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

Discover →More details →
Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

Discover →More details →
Recart

Recart

Shopping cart abandonment prevention system - previously known as GhostMonitor.

analytics

Discover →More details →
Rapleaf

Rapleaf

Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.

analytics

Discover →More details →
route

route

Shipping protection for merchants.

shipping

Discover →More details →
Rise.ai

Rise.ai

Gift Cards, Rewards, Store Credit & Incentives system for Shopify. Previously GiftWizard.

shop

Discover →More details →
Searchanise

Searchanise

eCommerce search system.

widgets

Discover →More details →
Searchanise for Shopify

Searchanise for Shopify

Smart & Instant Search for Shopify.

shop

Discover →More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

Discover →More details →
Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

Discover →More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

Discover →More details →
Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

Discover →More details →
Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

shop

Discover →More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →
SkimLinks

SkimLinks

A content-to-commerce platform for publishers to attempt to monetize their content through automatic affiliation of product links, and sharing the resulting shopping-intent data with marketers.

ads

Discover →More details →
SMSBump

SMSBump

eCommerce text message marketing and automation.

analytics

Discover →More details →
Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

ads

Discover →More details →
Taboola

Taboola

Personalized recommendations technology.

ads

Discover →More details →
Snap Pixel for Shopify

Snap Pixel for Shopify

Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.

shop

Discover →More details →
Tapad

Tapad

Allows advertisers to engage the same consumer with consistent ads across multiple platforms.

ads

Discover →More details →
TikTok

TikTok

TikTok videos mentions.

media

Discover →More details →
The Trade Desk

The Trade Desk

Data-driven marketing suite that offers marketers a single place to buy all forms of online media.

ads

Discover →More details →
TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

Discover →More details →
Twitter Ads

Twitter Ads

Twitter advertising includes conversion tracking and re-marketing tools.

ads

Discover →More details →
Twitter Website Universal Tag

Twitter Website Universal Tag

A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.

analytics

Discover →More details →
Twitter Analytics

Twitter Analytics

A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.

analytics

Discover →More details →
Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

Discover →More details →
Zendesk Embeddables

Zendesk Embeddables

Embeddables seamlessly integrate Zendesk functionality into any native environment.

widgets

Discover →More details →

Ready to dive in?
Get started today.

People are also tracking these brands marketing strategy

Champo

Personal Care

More details →

ghd

Personal Care

More details →

Biosme

Personal Care

More details →

Cut by Fred

Personal Care

More details →

Sephora US

Personal Care

More details →

Sugardoh

Personal Care

More details →

Related Insights

How to Use Comparisons In Email Marketing [with 2022 Examples]

When you learn how to compare with competitors, and be able to communicate the differences, you’d be educating your customers, showing them insights that they’d not get otherwise, and helping them make better decisions. 

Marketing
How to Use Comparisons In Email Marketing  [with 2022 Examples]

The most active brands during Black Friday

No doubt Black Friday is one of the biggest sales for most brands. It is often the busiest shopping day of the year because it kicks off the holiday season. Retailers typically offer huge discounts on a ton of products.We have identified the top 3 most active brands during Black Friday of 2021 based on promotional emails they sent to subscribers.

Marketing
The most active brands during Black Friday

Lululemon Marketing Strategy: A breakdown of best practices on their website, email marketing, and ads

Let’s take a closer look at some of the best marketing practices by Lululemon.

Marketing
Lululemon Marketing Strategy: A breakdown of best practices on their website, email marketing, and ads

Beverage ecommerce marketing strategies - Ideas, Benchmarks and Examples

If you’re struggling right now to find which marketing moves to take, or need some fresh ideas for your beverage business to increase your sales, read through as we highlight some recommendations just for you.

Marketing
Beverage ecommerce marketing strategies - Ideas, Benchmarks and Examples

Related Industries

Perfume

brands overview

The perfume industry revolves around the production of scents and essential oils whose major use is to enhance pleasant smells and fragrances. With the kind of attention it pays to hygiene, the perfume industry is an indispensable part of the personal care industry.

Perfume
brands →

Personal Care

brands overview

Personal Care
brands →

Ready to dive in?
Get started today.