Skin & Out

Marketing Strategy Breakdown

Logo of
Skin & Out
An overview of
Skin & Out
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Health & Wellness
ecommerce industry.

Skin & Out

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Skin & Out.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 44 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 94.12% of their emails - the main ones they use are ✨ ⏰ 💫 🌟 ❤️ 🚀.

On Panoramata, we gather and analyze the entire Skin & Out email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were '🌱 Détox printemps pour un été sans bouton' and 'Back in stock ! 💫 Le complément qui soulage tes boutons.'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 17 on https://www.skinandout.fr/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Skin & Out

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
44.0
characters

What about

Skin & Out

then?

With their average of

44

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3372.58
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Skin & Out

 gets a score of

-3.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

solidaire - pour - l'Ukraine - Pack - Offre - stock

Emoji use in subject lines

94.12
% of subject lines have emojis

Most popular emojis

✨ - ⏰ - 💫 - 🌟 - ❤️ - 🚀

✨ - ⏰ - 💫 - 🌟 - ❤️ - 🚀

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.Also, they're using an interesting kind of emojis, that we're calling here "Scarcity" emojis. For example ⏰, ⌛, 😱 or 💸 - yes, these are emojis showing that you don't want to miss what's happening, because it's limited in time, in stock, etc. Great way to engage for an instant reaction.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Skin & Out

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Featured Email Marketing Assets from

Skin & Out

🌱 Détox printemps pour un été sans bouton

🌱 Détox printemps pour un été sans bouton

Email from

Skin & Out

Back in stock ! 💫 Le complément qui soulage tes boutons.

Back in stock ! 💫 Le complément qui soulage tes boutons.

Email from

Skin & Out

Participe à notre prochain photoshoot 🌟

Participe à notre prochain photoshoot 🌟

Email from

Skin & Out

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Featured Ads and Paid Media Examples from

Skin & Out

Skin & Out
Skin & Out

Complément alimentaire Acné Clean In | Skin & Out

Complément alimentaire Acné Clean In | Skin & Out

Feed Ad from

Skin & Out

Skin & Out
Skin & Out

Tu hésites encore ? Avec Skin & Out, ta routine ok-acné prend un nouveau tournant : 💆 Des soins naturels & cleans qui renforcent et soulagent ta peau🌿 Des compléments alimentaires à base de plantes & minéraux qui nettoient et équilibrent ton corps💪 Un coaching personnalisé en nutrition, parce que l'apaisement de l'acné c'est de la peau jusqu'à l'assiette !Alors convaincu(e) ?! Rejoins le mouvement et adopte la solution Skin & Out : globale, naturelle et décomplexée !

Clean In

Clean In

Feed Ad from

Skin & Out

Skin & Out
Skin & Out

Tu hésites encore ? Avec Skin & Out, ta routine ok-acné prend un nouveau tournant : 💆 Des soins naturels & cleans qui renforcent et soulagent ta peau🌿 Des compléments alimentaires à base de plantes & minéraux qui nettoient et équilibrent ton corps💪 Un coaching personnalisé en nutrition, parce que l'apaisement de l'acné c'est de la peau jusqu'à l'assiette !Alors convaincu(e) ?! Rejoins le mouvement et adopte la solution Skin & Out : globale, naturelle et décomplexée !

Feed out - Crème Hydradante

Feed out - Crème Hydradante

Feed Ad from

Skin & Out

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.skinandout.fr/

Domain Rating

17
This is the overall metric that matters most, as it sets
Skin & Out
domain SEO authority.

It shows the power of
Skin & Out
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.skinandout.fr/
, as their domain authority is
17
, their score can be considered under average.

Here, for
https://www.skinandout.fr/
, as their domain authority is
17
, their score can be considered average.

Here, for
https://www.skinandout.fr/
, as their domain authority is
17
, their score can be considered pretty good! 🙌

Here, for
https://www.skinandout.fr/
, as their domain authority is
17
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1237
One of the most important metrics for
Skin & Out
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
532
) and their Domain Rating.

Total Keywords

532
Why does this matter for
Skin & Out
SEO strategy? 

This is the total number of keywords where 
Skin & Out
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

6
The total number of domain who have a link to  
Skin & Out
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

116
What's a backlink? A link from another domain that redirect to  
Skin & Out
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

114

Backlinks NoFollow

24

Backlinks Redirect

2

Backlinks Images

5

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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brands →

Health & Wellness

brands overview

The Health & Wellness industry encompasses all activities which promote physical and mental wellbeing. Some of the important aspects of the health and wellness industry include personal care/beauty, nutrition, weight management, fitness, preventive/personalized medicine, etc. These brands include Weight Watchers, Organifi, Lumen, five cbd, etc.

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