Allbirds (EU)

Marketing Strategy Breakdown

Logo of
Allbirds (EU)
An overview of
Allbirds (EU)
Marketing Strategy data - their Email Marketing Strategy (some of their
Ometria
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Allbirds (EU)

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Allbirds (EU) ecommerce marketing strategy - and from other brands from the Fashion industry.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! Allbirds (EU) could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Ometria .

We display here a overview of Allbirds (EU) email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Hike. Hit The Trails. Get Outside.' and 'Warmer Temps. Lighter Shoes.'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 53 on https://www.allbirds.eu/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Allbirds (EU)

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
30.0
characters

What about

Allbirds (EU)

then?

With their average of

30

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1069.23
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Allbirds (EU)

 gets a score of

-1.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Ometria

Most common words

For - Spring - One - For - Shoes - The

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Allbirds (EU)

Featured Email Marketing Assets from

Allbirds (EU)

Hike. Hit The Trails. Get Outside.

Hike. Hit The Trails. Get Outside.

Email from

Allbirds (EU)

Warmer Temps. Lighter Shoes.

Warmer Temps. Lighter Shoes.

Email from

Allbirds (EU)

A New Flip-Flop Colour Ready For Sunshine

A New Flip-Flop Colour Ready For Sunshine

Email from

Allbirds (EU)

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Allbirds (EU)

Featured Ads and Paid Media Assets from

Allbirds (EU)

Allbirds (EU)
Allbirds (EU)

Feed Ad from

Allbirds (EU)

Allbirds (EU)
Allbirds (EU)

Feed Ad from

Allbirds (EU)

Allbirds (EU)
Allbirds (EU)

Feed Ad from

Allbirds (EU)

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.allbirds.eu/

Domain Rating

53
This is the overall metric that matters most, as it sets
Allbirds (EU)
domain SEO authority.

It shows the power of
Allbirds (EU)
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.allbirds.eu/
, as their domain authority is
53
, their score can be considered under average.

Here, for
https://www.allbirds.eu/
, as their domain authority is
53
, their score can be considered average.

Here, for
https://www.allbirds.eu/
, as their domain authority is
53
, their score can be considered pretty good! 🙌

Here, for
https://www.allbirds.eu/
, as their domain authority is
53
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

2807
One of the most important metrics for
Allbirds (EU)
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1341
) and their Domain Rating.

Total Keywords

1341
Why does this matter for
Allbirds (EU)
SEO strategy? 

This is the total number of keywords where 
Allbirds (EU)
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

70
The total number of domain who have a link to  
Allbirds (EU)
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

8870
What's a backlink? A link from another domain that redirect to  
Allbirds (EU)
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

8870

Backlinks NoFollow

626

Backlinks Redirect

0

Backlinks Images

6282

Backlinks Frame

0

Backlinks Form

0

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Allbirds (EU)

Softwares and Marketing eCommerce Stack

AWIN

AWIN

Affiliate tracking application.

ads

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Contentful

Contentful

A headless CMS with an API at its core.

cms

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

Discover →More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Iterable

Iterable

A unified platform to send lifecycle, blast marketing, and transactional emails with real-time analytics, user segmentation, A/B testing and more.

analytics

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RudderStack

RudderStack

Customer data pipeline system.

analytics

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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Trustpilot

Trustpilot

Trustpilot is an open, community-based platform for sharing real reviews of shopping experiences online.

analytics

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Yottaa

Yottaa

Online user experience optimization service.

analytics

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Related Industries

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brands overview

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brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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