Alo Yoga

Marketing Strategy Breakdown

Logo of
Alo Yoga
An overview of
Alo Yoga
Marketing Strategy data - their Email Marketing Strategy (some of their
Pixlee
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Alo Yoga

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Alo Yoga.

They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -5,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Alo Yoga team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Pixlee .

Fun fact - they're using emojis in 96.49% of their emails - the main ones they use are ✨ 🔥 💖 😍 🚨 ❤️.

We display here a overview of Alo Yoga email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were '💦 VIP EARLY ACCESS:NEW AQUA VIBES 💦' and '🌊NEW DROP: THE ULTIMATE SUMMER BLUE🌊'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 74 on https://www.aloyoga.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Alo Yoga

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
29.0
characters

What about

Alo Yoga

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1791.83
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-5.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Alo Yoga

 gets a score of

-5.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Pixlee

Most common words

GOTTA - BE - AIRBRUSH - WHO - THIS - SHORT

Emoji use in subject lines

96.49
% of subject lines have emojis

Most popular emojis

✨ - 🔥 - 💖 - 😍 - 🚨 - ❤️

✨ - 🔥 - 💖 - 😍 - 🚨 - ❤️

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Alo Yoga

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Featured Email Marketing Assets from

Alo Yoga

💦 VIP EARLY ACCESS:NEW AQUA VIBES 💦

💦 VIP EARLY ACCESS:NEW AQUA VIBES 💦

Email from

Alo Yoga

🌊NEW DROP: THE ULTIMATE SUMMER BLUE🌊

🌊NEW DROP: THE ULTIMATE SUMMER BLUE🌊

Email from

Alo Yoga

NEW PRINT IS HERE! ✨

NEW PRINT IS HERE! ✨

Email from

Alo Yoga

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Featured Ads and Paid Media Examples from

Alo Yoga

Alo Yoga
Alo Yoga

Get yours now - New Magnified Plaid

SLEEK & SHINY

SLEEK & SHINY

Feed Ad from

Alo Yoga

Alo Yoga
Alo Yoga

The IT print of the season is here - Magnified Plaid

SLEEK & SHINY

SLEEK & SHINY

Feed Ad from

Alo Yoga

Alo Yoga
Alo Yoga

Bring the energy this season in New Peachy Glow

Feed Ad from

Alo Yoga

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.aloyoga.com/

Domain Rating

74
This is the overall metric that matters most, as it sets
Alo Yoga
domain SEO authority.

It shows the power of
Alo Yoga
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.aloyoga.com/
, as their domain authority is
74
, their score can be considered under average.

Here, for
https://www.aloyoga.com/
, as their domain authority is
74
, their score can be considered average.

Here, for
https://www.aloyoga.com/
, as their domain authority is
74
, their score can be considered pretty good! 🙌

Here, for
https://www.aloyoga.com/
, as their domain authority is
74
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

493907
One of the most important metrics for
Alo Yoga
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
87886
) and their Domain Rating.

Total Keywords

87886
Why does this matter for
Alo Yoga
SEO strategy? 

This is the total number of keywords where 
Alo Yoga
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

7094
The total number of domain who have a link to  
Alo Yoga
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Alo Yoga
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

1

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Easy Redirects by ESC

Bulk 301 Redirects & 404 Error Management for Shopify by Eastside Co.

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Google Tag Manager

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widgets

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Heap

Heap automatically captures every user action in your web app and lets you measure it all.

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Optimizely

Optimizely empowers companies to deliver more relevant and effective digital experiences on websites and mobile through A/B testing and personalization.

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Persistent Cart

Persistent Cart

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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Pixlee

Pixlee

Uses real customer photos to help brands improve marketing.

widgets

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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route

route

Shipping protection for merchants.

shipping

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Searchanise

Searchanise

eCommerce search system.

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Shopify

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shop

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"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
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find the perfect example
"
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