Aloha

Marketing Strategy Breakdown

Logo of
Aloha
An overview of
Aloha
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Food
ecommerce industry.

Aloha

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Aloha, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Aloha could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 38.67% of their emails - the main ones they use are 🎁 ⚡ 💥 ✨ 😮 🌼.

We display here a overview of Aloha email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'Find Lemon Cashew Near You 🍋' and 'Shop & Stock Up This Holiday Weekend 🎉'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 70 on https://aloha.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Aloha

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
31.0
characters

What about

Aloha

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1244.51
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Aloha

 gets a score of

-2.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

How - We - Stack - Up - ALOHA's - Deals

Emoji use in subject lines

38.67
% of subject lines have emojis

Most popular emojis

🎁 - ⚡ - 💥 - ✨ - 😮 - 🌼

🎁 - ⚡ - 💥 - ✨ - 😮 - 🌼

What does it say about their email marketing strategy - especially on their subject lines? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Aloha

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Featured Email Marketing Assets from

Aloha

Find Lemon Cashew Near You 🍋

Find Lemon Cashew Near You 🍋

Email from

Aloha

Shop & Stock Up This Holiday Weekend 🎉

Shop & Stock Up This Holiday Weekend 🎉

Email from

Aloha

The Path To Happy [Hour]

The Path To Happy [Hour]

Email from

Aloha

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Featured Ads and Paid Media Examples from

Aloha

Aloha
Aloha

🌟 ALOHA Memorial Day Sale 🌟 Save 15% Sitewide Today with Coupon Code MEMDAY15 Join more than 100,000 others who use ALOHA's plant-based bars every day. ⭐⭐⭐⭐⭐ "My Favorite Protein Bars. They're a staple in my pantry." ⭐⭐⭐⭐⭐ "High Fiber cuts hunger and cravings. I love how full these bars keep me. Definitely something I eat every day." ⭐⭐⭐⭐⭐ "Aloha's line of products are perfect for breakfast, snacks and pre/post workout. The customer support is excellent too!" ⭐⭐⭐⭐⭐ "These are absolutely delicious. They don't have that weird protein chalky taste that most protein bars do.""

Don't Miss Memorial Day Savings!

Don't Miss Memorial Day Savings!

Feed Ad from

Aloha

Aloha
Aloha

🌟 ALOHA Memorial Day Sale 🌟 Save 15% Sitewide Today with Coupon Code MEMDAY15 Join more than 100,000 others who use ALOHA's plant-based bars every day. ⭐⭐⭐⭐⭐ "My Favorite Protein Bars. They're a staple in my pantry." ⭐⭐⭐⭐⭐ "High Fiber cuts hunger and cravings. I love how full these bars keep me. Definitely something I eat every day." ⭐⭐⭐⭐⭐ "Aloha's line of products are perfect for breakfast, snacks and pre/post workout. The customer support is excellent too!" ⭐⭐⭐⭐⭐ "These are absolutely delicious. They don't have that weird protein chalky taste that most protein bars do.""

Don't Miss Memorial Day Savings!

Don't Miss Memorial Day Savings!

Feed Ad from

Aloha

Aloha
Aloha

When it heat waves, we flash sale! ⚡️🌞Stock up and save BIG for the summer season by building your own ALOHA Summer Bundle of on-the-go snacks to advance your outdoor adventures!Customize your very own personal bundle of ALOHA bars, powders, or shakes! Buy 2 items for 10% off, 3 items for 15% off, and dare we say 4 or more items for 20% off!Take advantage of the temperatures rising and the savings oversizing this week only!

Seas the Day with 20% Savings!

Seas the Day with 20% Savings!

Feed Ad from

Aloha

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://aloha.com/

Domain Rating

70
This is the overall metric that matters most, as it sets
Aloha
domain SEO authority.

It shows the power of
Aloha
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://aloha.com/
, as their domain authority is
70
, their score can be considered under average.

Here, for
https://aloha.com/
, as their domain authority is
70
, their score can be considered average.

Here, for
https://aloha.com/
, as their domain authority is
70
, their score can be considered pretty good! 🙌

Here, for
https://aloha.com/
, as their domain authority is
70
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

9116
One of the most important metrics for
Aloha
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
3729
) and their Domain Rating.

Total Keywords

3729
Why does this matter for
Aloha
SEO strategy? 

This is the total number of keywords where 
Aloha
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

3210
The total number of domain who have a link to  
Aloha
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

108
What's a backlink? A link from another domain that redirect to  
Aloha
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

109

Backlinks NoFollow

39

Backlinks Redirect

0

Backlinks Images

71

Backlinks Frame

0

Backlinks Form

0

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