Apostrophe

Marketing Strategy Breakdown

Logo of
Apostrophe
An overview of
Apostrophe
Marketing Strategy data - their Email Marketing Strategy (some of their
Sendgrid
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Apostrophe

- Ecommerce marketing strategy

There’s a lot to learn from Apostrophe ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Apostrophe could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Sendgrid .

Fun fact - they're using emojis in 49.18% of their emails - the main ones they use are ✨ 🚨 ☀️ 💥 🤓 🤔.

On Panoramata, we gather and analyze the entire Apostrophe email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'What kind of acne do you have? 👀' and 'Expert support at your fingertips. 👩‍⚕️'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 49 on https://www.apostrophe.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Apostrophe

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
33.0
characters

What about

Apostrophe

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1790.86
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Apostrophe

 gets a score of

-1.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Sendgrid

Most common words

add - up - Get - individual - Get - rule

Emoji use in subject lines

49.18
% of subject lines have emojis

Most popular emojis

✨ - 🚨 - ☀️ - 💥 - 🤓 - 🤔

✨ - 🚨 - ☀️ - 💥 - 🤓 - 🤔

Let's take a moment to review their emoji use. The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Apostrophe

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Featured Email Marketing Assets from

Apostrophe

What kind of acne do you have? 👀

What kind of acne do you have? 👀

Email from

Apostrophe

Expert support at your fingertips. 👩‍⚕️

Expert support at your fingertips. 👩‍⚕️

Email from

Apostrophe

Your BEST acne treatment is here. ✨

Your BEST acne treatment is here. ✨

Email from

Apostrophe

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Featured Ads and Paid Media Examples from

Apostrophe

Apostrophe
Apostrophe

With decades of research behind our prescription ingredients, we use science to create the most effective acne treatments.It's as easy as 1-2-3:Step 1️⃣ Quick virtual consultationStep 2️⃣ Personalized treatmentStep 3️⃣ Delivered directly to your doorGet started now with a comprehensive online visit for only $20.Prescription products require an online consultation with a licensed dermatology provider who will create a personalized treatment plan and provide ongoing support. See the website for full details and important safety information.

Custom skincare is waiting 🧴

Custom skincare is waiting 🧴

Feed Ad from

Apostrophe

Apostrophe
Apostrophe

Evidence-based skincare 🔬

Evidence-based skincare 🔬

Feed Ad from

Apostrophe

Apostrophe
Apostrophe

"Ingredients backed by decades of research" is our middle name.Our board-certified doctors will provide personalized treatment, all from the comfort of your own home. It's as easy as 1-2-3:Step 1: Quick virtual diagnosis Step 2: Personalized treatmentStep 3: Delivered directly to your door"I went to [Apostrophe's] website and within a few days, I had a treatment plan and prescription sent to me. My face started to clear up almost immediately, and 4 months later it's completely clear and glowing." Lauren K Clear skin is for everyone - Get started now with an online comprehensive visit for only $20, which is credited towards the cost of your prescription.Prescription products require an online consultation. A board-certified dermatologist crafts a personalized treatment plan for each patient and provides ongoing support. See the website for full details and important safety information.

Evidence-based skincare 🔬

Evidence-based skincare 🔬

Feed Ad from

Apostrophe

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.apostrophe.com/

Domain Rating

49
This is the overall metric that matters most, as it sets
Apostrophe
domain SEO authority.

It shows the power of
Apostrophe
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.apostrophe.com/
, as their domain authority is
49
, their score can be considered under average.

Here, for
https://www.apostrophe.com/
, as their domain authority is
49
, their score can be considered average.

Here, for
https://www.apostrophe.com/
, as their domain authority is
49
, their score can be considered pretty good! 🙌

Here, for
https://www.apostrophe.com/
, as their domain authority is
49
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

20058
One of the most important metrics for
Apostrophe
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
16970
) and their Domain Rating.

Total Keywords

16970
Why does this matter for
Apostrophe
SEO strategy? 

This is the total number of keywords where 
Apostrophe
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

165
The total number of domain who have a link to  
Apostrophe
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

13585
What's a backlink? A link from another domain that redirect to  
Apostrophe
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

13347

Backlinks NoFollow

5547

Backlinks Redirect

90

Backlinks Images

238

Backlinks Frame

0

Backlinks Form

0

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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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