Audemars Piguet

Marketing Strategy Breakdown

Logo of
Audemars Piguet
An overview of
Audemars Piguet
Marketing Strategy data - their Email Marketing Strategy (some of their
Mailgun
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Accessories
ecommerce industry.

Audemars Piguet

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Audemars Piguet.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Audemars Piguet could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailgun .

We display here a overview of Audemars Piguet email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'Welcome to Audemars Piguet' and 'The Royal Oak celebrates its 50th Anniversary'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 74 on https://www.audemarspiguet.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Audemars Piguet

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
31.0
characters

What about

Audemars Piguet

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1934.26
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Audemars Piguet

 gets a score of

-1.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailgun

Most common words

Genesis - The - Royal - Oak - From - Audemars

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Audemars Piguet

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Featured Email Marketing Assets from

Audemars Piguet

Welcome to Audemars Piguet

Welcome to Audemars Piguet

Email from

Audemars Piguet

The Royal Oak celebrates its 50th Anniversary

The Royal Oak celebrates its 50th Anniversary

Email from

Audemars Piguet

AP Talks about the Royal Oak Genesis

AP Talks about the Royal Oak Genesis

Email from

Audemars Piguet

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Featured Ads and Paid Media Examples from

Audemars Piguet

Audemars Piguet
Audemars Piguet

Ríndase a la fascinante esfera de efecto espejo multicolor del nuevo Royal Oak Automático Carolina Bucci Edición Limitada de 34 mm.

Embodied by Serena WIlliams

Embodied by Serena WIlliams

Feed Ad from

Audemars Piguet

Audemars Piguet
Audemars Piguet

El nuevo Code 11.59 by Audemars Piguet está engastado con diamantes que dan un toque elegante a su arquitectura contemporánea.

Radiating with diamonds

Radiating with diamonds

Feed Ad from

Audemars Piguet

Audemars Piguet
Audemars Piguet

The new Code 11.59 by Audemars Piguet is paved with diamonds endowing its contemporary architecture with an elegant touch.

Radiating with diamonds

Radiating with diamonds

Feed Ad from

Audemars Piguet

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.audemarspiguet.com/

Domain Rating

74
This is the overall metric that matters most, as it sets
Audemars Piguet
domain SEO authority.

It shows the power of
Audemars Piguet
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.audemarspiguet.com/
, as their domain authority is
74
, their score can be considered under average.

Here, for
https://www.audemarspiguet.com/
, as their domain authority is
74
, their score can be considered average.

Here, for
https://www.audemarspiguet.com/
, as their domain authority is
74
, their score can be considered pretty good! 🙌

Here, for
https://www.audemarspiguet.com/
, as their domain authority is
74
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

745808
One of the most important metrics for
Audemars Piguet
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
38030
) and their Domain Rating.

Total Keywords

38030
Why does this matter for
Audemars Piguet
SEO strategy? 

This is the total number of keywords where 
Audemars Piguet
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

7875
The total number of domain who have a link to  
Audemars Piguet
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

583556
What's a backlink? A link from another domain that redirect to  
Audemars Piguet
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

581946

Backlinks NoFollow

19423

Backlinks Redirect

291

Backlinks Images

43584

Backlinks Frame

14

Backlinks Form

2

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Softwares and Marketing eCommerce Stack

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A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

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Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

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Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

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Pubmatic

PubMatic Enables Ad Optimization Across Every Ad Network

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ads

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Yahoo Small Business

Yahoo Small Business

Yahoo advertising network and search engine marketing solutions.

ads

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