Becel

Marketing Strategy Breakdown

Logo of
Becel
An overview of
Becel
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Food
ecommerce industry.

Becel

- Ecommerce marketing strategy

There’s a lot to learn from Becel ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 36 characters, they're doing just ok! Becel could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

We display here a overview of Becel email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'jonna from our hearts to yours' and 'jonna add some colour to your day with Becel®!'.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Becel

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
36.0
characters

What about

Becel

then?

With their average of

36

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3616.11
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Becel

 gets a score of

-3.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

Becel® - jonna - start - fresh - jonna - jonna

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Becel

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Featured Email Marketing Assets from

Becel

jonna from our hearts to yours

jonna from our hearts to yours

Email from

Becel

jonna add some colour to your day with Becel®!

jonna add some colour to your day with Becel®!

Email from

Becel

The secret to outdoor fun: tasty snacks!

The secret to outdoor fun: tasty snacks!

Email from

Becel

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Featured Ads and Paid Media Examples from

Becel

Becel
Becel

Feed Ad from

Becel

Becel
Becel

Feed Ad from

Becel

Becel
Becel

Feed Ad from

Becel

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.becel.ca/

Domain Rating

This is the overall metric that matters most, as it sets
Becel
domain SEO authority.

It shows the power of
Becel
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.becel.ca/
, as their domain authority is
, their score can be considered under average.

Here, for
https://www.becel.ca/
, as their domain authority is
, their score can be considered average.

Here, for
https://www.becel.ca/
, as their domain authority is
, their score can be considered pretty good! 🙌

Here, for
https://www.becel.ca/
, as their domain authority is
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

One of the most important metrics for
Becel
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
) and their Domain Rating.

Total Keywords

Why does this matter for
Becel
SEO strategy? 

This is the total number of keywords where 
Becel
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

The total number of domain who have a link to  
Becel
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

What's a backlink? A link from another domain that redirect to  
Becel
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

Backlinks NoFollow

Backlinks Redirect

Backlinks Images

Backlinks Frame

Backlinks Form

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Softwares and Marketing eCommerce Stack

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Precision audience targeting technology. Now Linkedin Ads.

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Classic Google Analytics - sites that are using non-universal analytics code.

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Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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LiveRamp

LiveRamp

CRM Retargeting & Data Onboarding app.

analytics

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Microdata for Google Shopping

Microdata for Google Shopping

Microdata for adding products to Google Shopping.

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Pubmatic

Pubmatic

PubMatic Enables Ad Optimization Across Every Ad Network

ads

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Rapleaf

Rapleaf

Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.

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Rubicon Project

Rubicon Project

Advertising optimization service.

ads

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Snowplow

Snowplow

Open source analytics that you store yourself.

analytics

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Tapad

Tapad

Allows advertisers to engage the same consumer with consistent ads across multiple platforms.

ads

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The Trade Desk

The Trade Desk

Data-driven marketing suite that offers marketers a single place to buy all forms of online media.

ads

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Twitter Ads

Twitter Ads

Twitter advertising includes conversion tracking and re-marketing tools.

ads

Discover →More details →
Twitter Analytics

Twitter Analytics

A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.

analytics

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, all in one"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
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what my competitors are doing
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Related Industries

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brands overview

Spreads are added to food to enhance the flavor or texture of the food, which may be considered bland without it. Butter, mayonnaise, prepared mustard, and ketchup are typical sandwich spreads. Mayonnaise is most likely one of the popular choices for sandwich spreads, as it is rather light, adds a slight creaminess, and gives your sandwich a little fat and saltiness.

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