Behave

Marketing Strategy Breakdown

Logo of
Behave
An overview of
Behave
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Food
ecommerce industry.

Behave

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Behave? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Behave team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 18.18% of their emails - the main ones they use are 🤯 ☀️ ✅ 🛒 ♈.

We display here a overview of Behave email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'Forgot Mom's Gift? We got you!' and 'Not Mercury in Retrograde Again 🤯'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 50 on https://www.eatbehave.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Behave

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
28.0
characters

What about

Behave

then?

With their average of

28

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1800.78
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Behave

 gets a score of

-3.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Spring - Fashion - Trend - Are - WOMEN - Spring

Emoji use in subject lines

18.18
% of subject lines have emojis

Most popular emojis

🤯 - ☀️ - ✅ - 🛒 - ♈

🤯 - ☀️ - ✅ - 🛒 - ♈

What does it say about their email marketing strategy - especially on their subject lines? They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Behave

Featured Email Marketing Assets from

Behave

Forgot Mom's Gift? We got you!

Forgot Mom's Gift? We got you!

Email from

Behave

Not Mercury in Retrograde Again 🤯

Not Mercury in Retrograde Again 🤯

Email from

Behave

LAST CHANCE!

LAST CHANCE!

Email from

Behave

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Behave

Featured Ads and Paid Media Assets from

Behave

Behave
Behave

Feed Ad from

Behave

Behave
Behave

Feed Ad from

Behave

Behave
Behave

Feed Ad from

Behave

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.eatbehave.com/

Domain Rating

50
This is the overall metric that matters most, as it sets
Behave
domain SEO authority.

It shows the power of
Behave
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.eatbehave.com/
, as their domain authority is
50
, their score can be considered under average.

Here, for
https://www.eatbehave.com/
, as their domain authority is
50
, their score can be considered average.

Here, for
https://www.eatbehave.com/
, as their domain authority is
50
, their score can be considered pretty good! 🙌

Here, for
https://www.eatbehave.com/
, as their domain authority is
50
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

568
One of the most important metrics for
Behave
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1025
) and their Domain Rating.

Total Keywords

1025
Why does this matter for
Behave
SEO strategy? 

This is the total number of keywords where 
Behave
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

312
The total number of domain who have a link to  
Behave
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1297
What's a backlink? A link from another domain that redirect to  
Behave
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1296

Backlinks NoFollow

297

Backlinks Redirect

1

Backlinks Images

89

Backlinks Frame

0

Backlinks Form

0

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Behave

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Attentive

Attentive

Personalized mobile messaging platform.

analytics

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Okendo

Okendo

Customer reviews for eCommerce sites.

widgets

Discover →More details →
Refersion for Shopify

Refersion for Shopify

Affiliate tracking system.

shop

Discover →More details →
Refersion

Refersion

Affiliate tracking management program.

ads

Discover →More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

Discover →More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

Discover →More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →

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