Monitoring Website Traffic Organic SEO data and Email Marketing Data for BHFO, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! BHFO could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 32.26% of their emails - the main ones they use are 😍 🌸 ⚡ 💖 🥳 👀.
On Panoramata, we gather and analyze the entire BHFO email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Hurry in for Memorial Day savings!' and 'The Memorial Day sale ENDS TONIGHT!'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 54 on https://www.bhfo.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
BHFO
then?
With their average of
31
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
BHFO
gets a score of
-3.5
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
Family: - Take - up - to - Surprise - ll
Emoji use in subject lines
Most popular emojis
😍 - 🌸 - ⚡ - 💖 - 🥳 - 👀
😍 - 🌸 - ⚡ - 💖 - 🥳 - 👀
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Hurry in for Memorial Day savings!
Email from
BHFO
The Memorial Day sale ENDS TONIGHT!
Email from
BHFO
Inspired gifting for Father's Day
Email from
BHFO
Feed Ad from
BHFO
Feed Ad from
BHFO
Feed Ad from
BHFO
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Yotpo
A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.
widgets
More details →Twitter Platform
The page embeds the Twitter platform in one method or another.
javascript
More details →
UpSellit
Artificial Intellgence Sales Agent - robot chat to keep a potential customer on your site.
analytics
More details →
Smile IO
Customer loyalty rewards incentive program widget for shops previously known as Sweet Tooth.
widgets
More details →
Shopify Pay
Shopify Pay - PCI compliant end to end payment solution from Shopify.
payment
More details →Shopify Plus
Shopify Plus is an ecommerce platform for high-volume and enterprise merchants.
shop
More details →
Shopify Custom Theme
This site is using a custom Shopify Theme and not one from the Shopify Theme template library.
shop
More details →Signifyd for Shopify
Signifyd automatically reviews the order and tells you whether to ship it or not. Chargeback prevention.
shop
More details →Shopify
Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.
shop
More details →Shopify Conversions
This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.
shop
More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
Learn how to write better e-commerce video scripts for maximum impact.
New Coffee brands are introducing new products, new flavors, new consumption mode - and, in a way, transforming the way people purchase and drink coffee. So, how do these brands adapt their digital marketing strategies to promote their unique offerings - and especially their newsletters communications and email marketing strategy: it’s one of the few channels you can fully own to engage and retain your audience, so we better cherish it!
The baby and kid's market is an exciting industry where mixed emotions of joy and parental challenges meet. Effective marketing to parents and their children goes beyond simply offering your products and solutions. It acknowledges the broader needs and concerns of parenthood and the childhood journey. Just as seasoned parents have a wealth of "been-there-done-that" advice to offer, you can also get inspiration from these top babies and kids' brands on how to market effectively and authentically and beat the competition.
