Indie Lee

Marketing Strategy Breakdown

Logo of
Indie Lee
An overview of
Indie Lee
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Indie Lee

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Indie Lee, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 27 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Indie Lee team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 42.22% of their emails - the main ones they use are 🍓 🎁 ✨ 💋 ❄️ 💯.

On Panoramata, we gather and analyze the entire Indie Lee email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'All things SPF' and 'GIVEAWAY ALERT: Enter to win a trip to the Big 🍎'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 53 on https://indielee.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Indie Lee

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
27.0
characters

What about

Indie Lee

then?

With their average of

27

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1303.99
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Indie Lee

 gets a score of

-3.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

NEW - Retinol - Alternative - Cream - Cold-Weather - Hello

Emoji use in subject lines

42.22
% of subject lines have emojis

Most popular emojis

🍓 - 🎁 - ✨ - 💋 - ❄️ - 💯

🍓 - 🎁 - ✨ - 💋 - ❄️ - 💯

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Indie Lee

Featured Email Marketing Assets from

Indie Lee

All things SPF

All things SPF

Email from

Indie Lee

GIVEAWAY ALERT: Enter to win a trip to the Big 🍎

GIVEAWAY ALERT: Enter to win a trip to the Big 🍎

Email from

Indie Lee

Lip Love 💋

Lip Love 💋

Email from

Indie Lee

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Indie Lee

Featured Ads and Paid Media Assets from

Indie Lee

Indie Lee
Indie Lee

Feed Ad from

Indie Lee

Indie Lee
Indie Lee

Feed Ad from

Indie Lee

Indie Lee
Indie Lee

Feed Ad from

Indie Lee

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://indielee.com/

Domain Rating

53
This is the overall metric that matters most, as it sets
Indie Lee
domain SEO authority.

It shows the power of
Indie Lee
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://indielee.com/
, as their domain authority is
53
, their score can be considered under average.

Here, for
https://indielee.com/
, as their domain authority is
53
, their score can be considered average.

Here, for
https://indielee.com/
, as their domain authority is
53
, their score can be considered pretty good! 🙌

Here, for
https://indielee.com/
, as their domain authority is
53
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

8869
One of the most important metrics for
Indie Lee
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
3349
) and their Domain Rating.

Total Keywords

3349
Why does this matter for
Indie Lee
SEO strategy? 

This is the total number of keywords where 
Indie Lee
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

232
The total number of domain who have a link to  
Indie Lee
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Indie Lee
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Indie Lee

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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accessiBe

accessiBe

Website accessibility monitoring and auditing platform.

analytics

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AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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AWIN

AWIN

Affiliate tracking application.

ads

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Cloverly

Cloverly

Carbon offset software for checkouts.

payment

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Contentful

Contentful

A headless CMS with an API at its core.

cms

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Disqus

Disqus

The webwide discussion community where you carry your conversations with you.

widgets

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Easy Redirects by ESC

Easy Redirects by ESC

Bulk 301 Redirects & 404 Error Management for Shopify by Eastside Co.

shop

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Foursixty

Foursixty

Makes an Instagram feed into an eCommerce store.

widgets

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Heap

Heap

Heap automatically captures every user action in your web app and lets you measure it all.

analytics

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Hubspot

Hubspot

Hubspot provides marketing information and leads via inbounding marketing software.

analytics

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HulkApps

HulkApps

Shopify apps builder.

shop

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Impact

Impact

A marketing technology company, working to help brands grow by optimizing their paid marketing and media spend. Providing native integration of solutions in ad fraud prevention, marketing intelligence and partner marketing.

ads

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Jetpack

Jetpack

Provides a WordPress site with features previously only available to WordPress.com users.

widgets

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LiveRamp

LiveRamp

CRM Retargeting & Data Onboarding app.

analytics

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Magento

Magento

Hosted and self hosted eCommerce CMS system. Owned by Adobe.

shop

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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PowerReviews

PowerReviews

Tag-based customer reviews building system, helps to increase sales.

widgets

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Reamaze

Reamaze

Customer support, live chat, and customer engagement, knowledge base, FAQ.

widgets

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Rapleaf

Rapleaf

Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.

analytics

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Rubicon Project

Rubicon Project

Advertising optimization service.

ads

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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SMSBump

SMSBump

eCommerce text message marketing and automation.

analytics

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Snap Pixel for Shopify

Snap Pixel for Shopify

Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.

shop

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TikTok

TikTok

TikTok videos mentions.

media

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TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

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Twitter Ads

Twitter Ads

Twitter advertising includes conversion tracking and re-marketing tools.

ads

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Twitter Platform

Twitter Platform

The page embeds the Twitter platform in one method or another.

javascript

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Twitter Analytics

Twitter Analytics

A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.

analytics

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Vimeo CDN

Vimeo CDN

This page uses content from the Vimeo CDN.

cdn

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Vimeo

Vimeo

Use Vimeo to exchange videos with only the people you want to. We have a bunch of different privacy options so you can choose exactly who can see your videos, and others can do the same. The website embeds vimeo.

media

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Yahoo Small Business

Yahoo Small Business

Yahoo advertising network and search engine marketing solutions.

ads

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WordPress

WordPress

WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.

cms

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Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

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