Butternut Box

Marketing Strategy Breakdown

Logo of
Butternut Box

Butternut Box is the UK's home for fresh dog food delivery. All of our healthy, freshly prepared meals are delivered direct to your door. Made with human grade ingredients, and perfect for fussy eaters or sensitive tummies.

An overview of
Butternut Box
Marketing Strategy data - their Email Marketing Strategy (some of their
Sparkpost
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Pet
ecommerce industry.

Butternut Box

- Ecommerce marketing strategy

Here are some marketing takeaways for Butternut Box.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it not very good, almost bad since it's 0,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 34 characters, they're doing just ok! Butternut Box could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Sparkpost .

Fun fact - they're using emojis in 10.34% of their emails - the main ones they use are 🥦 🎉 💛 🎁 🥩 🍠.

We display here a overview of Butternut Box email marketing strategy - along with other brands from the Pet industry. Amongst their last emails sent, two of them were '50% off Doggy's first two boxes ends midnight tonight' and 'Humans haven't always got dog food right - until now'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 58 on https://butternutbox.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Butternut Box

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
34.0
characters

What about

Butternut Box

then?

With their average of

34

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

406.15
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
0.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Butternut Box

 gets a score of

0.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Sparkpost

Most common words

diffurent - What - our - customers - Nice - this

Emoji use in subject lines

10.34
% of subject lines have emojis

Most popular emojis

🥦 - 🎉 - 💛 - 🎁 - 🥩 - 🍠

🥦 - 🎉 - 💛 - 🎁 - 🥩 - 🍠

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.There are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Butternut Box

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Featured Email Marketing Assets from

Butternut Box

50% off Doggy's first two boxes ends midnight tonight

50% off Doggy's first two boxes ends midnight tonight

Email from

Butternut Box

Humans haven't always got dog food right - until now

Humans haven't always got dog food right - until now

Email from

Butternut Box

Don't panic but Doggy's offer is only around 'til midnight

Don't panic but Doggy's offer is only around 'til midnight

Email from

Butternut Box

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Featured Ads and Paid Media Examples from

Butternut Box

Butternut Box
Butternut Box

Feed Ad from

Butternut Box

Butternut Box
Butternut Box

Feed Ad from

Butternut Box

Butternut Box
Butternut Box

Feed Ad from

Butternut Box

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://butternutbox.com/

Domain Rating

58
This is the overall metric that matters most, as it sets
Butternut Box
domain SEO authority.

It shows the power of
Butternut Box
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://butternutbox.com/
, as their domain authority is
58
, their score can be considered under average.

Here, for
https://butternutbox.com/
, as their domain authority is
58
, their score can be considered average.

Here, for
https://butternutbox.com/
, as their domain authority is
58
, their score can be considered pretty good! 🙌

Here, for
https://butternutbox.com/
, as their domain authority is
58
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

30198
One of the most important metrics for
Butternut Box
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
6806
) and their Domain Rating.

Total Keywords

6806
Why does this matter for
Butternut Box
SEO strategy? 

This is the total number of keywords where 
Butternut Box
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

128
The total number of domain who have a link to  
Butternut Box
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

8735
What's a backlink? A link from another domain that redirect to  
Butternut Box
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

8710

Backlinks NoFollow

1409

Backlinks Redirect

21

Backlinks Images

2640

Backlinks Frame

0

Backlinks Form

0

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