By HumanKind

Marketing Strategy Breakdown

Logo of
By HumanKind

by Humankind is a personal care brand dedicated to reducing single-use plastic waste in the products we use every day. We make effective products with clean ingredients that take a more responsible approach to your health, including a refillable deodorant, refillable floss, shampoo and conditioner bar, and body wash.

An overview of
By HumanKind
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

By HumanKind

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for By HumanKind.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! By HumanKind could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 44775% of their emails - the main ones they use are 🌎.

On Panoramata, we gather and analyze the entire By HumanKind email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'This is \"clean\" deodorant.' and 'The highest quality travel bag.'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 59 on https://byhumankind.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

By HumanKind

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
33.0
characters

What about

By HumanKind

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

4379.64
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

By HumanKind

 gets a score of

-1.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

100% - plastic-free - toothpaste - tablets. - The - Swabs

Emoji use in subject lines

02.08
% of subject lines have emojis

Most popular emojis

🌎

🌎

Let's take a moment to review their emoji use. Looking at their emoji usage, they're also using emojis for their environnemental pledge, showing their value right from the subject line, so the audience doesn't even have to open the email to actually understand what value they're pledging.They seem to mainly use emojis they carefully pick to differenciate themselves from all the other DTC brand. Kudos!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

By HumanKind

Featured Email Marketing Assets from

By HumanKind

This is \"clean\" deodorant.

This is \"clean\" deodorant.

Email from

By HumanKind

The highest quality travel bag.

The highest quality travel bag.

Email from

By HumanKind

Natural deodorant that lasts all day.

Natural deodorant that lasts all day.

Email from

By HumanKind

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

By HumanKind

Featured Ads and Paid Media Assets from

By HumanKind

By HumanKind
By HumanKind

Feed Ad from

By HumanKind

By HumanKind
By HumanKind

Feed Ad from

By HumanKind

By HumanKind
By HumanKind

Feed Ad from

By HumanKind

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://byhumankind.com/

Domain Rating

59
This is the overall metric that matters most, as it sets
By HumanKind
domain SEO authority.

It shows the power of
By HumanKind
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://byhumankind.com/
, as their domain authority is
59
, their score can be considered under average.

Here, for
https://byhumankind.com/
, as their domain authority is
59
, their score can be considered average.

Here, for
https://byhumankind.com/
, as their domain authority is
59
, their score can be considered pretty good! 🙌

Here, for
https://byhumankind.com/
, as their domain authority is
59
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

9666
One of the most important metrics for
By HumanKind
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
3573
) and their Domain Rating.

Total Keywords

3573
Why does this matter for
By HumanKind
SEO strategy? 

This is the total number of keywords where 
By HumanKind
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1589
The total number of domain who have a link to  
By HumanKind
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

6190
What's a backlink? A link from another domain that redirect to  
By HumanKind
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

6146

Backlinks NoFollow

1798

Backlinks Redirect

38

Backlinks Images

771

Backlinks Frame

0

Backlinks Form

2

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By HumanKind

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Contentful

Contentful

A headless CMS with an API at its core.

cms

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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GDPR CCPA iSenseLabs

GDPR CCPA iSenseLabs

Preferences popup in order to be fully compliant. GDPR Backup.

shop

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Impact

Impact

A marketing technology company, working to help brands grow by optimizing their paid marketing and media spend. Providing native integration of solutions in ad fraud prevention, marketing intelligence and partner marketing.

ads

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Lucky Orange for Shopify

Lucky Orange for Shopify

Visitor records and heat maps for Shopify.

shop

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MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

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Lucky Orange

Lucky Orange

Lucky Orange lets you see what people are doing on your website, in real time, and interact with them.

analytics

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Microdata for Google Shopping

Microdata for Google Shopping

Microdata for adding products to Google Shopping.

widgets

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Shopify Basic

Shopify Basic

Shopify Basic Version

shop

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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TikTok

TikTok

TikTok videos mentions.

media

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TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

Discover →More details →
WisePops

WisePops

Pop up platform to help increase conversion.

widgets

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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

Skincare
brands →

Deodorants

brands overview

Deodorants are formulated to eliminate armpit odor. They're typically alcohol-based. When applied, they turn your skin acidic, which makes it less attractive to bacteria. Deodorants also commonly contain perfume to mask odor. 

Deodorants
brands →

Personal Care

brands overview

Personal Care
brands →

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