Alya Skin Australia

Marketing Strategy Breakdown

Logo of
Alya Skin Australia
An overview of
Alya Skin Australia
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Alya Skin Australia

- Ecommerce marketing strategy

We'll explore here some marketing assets of Alya Skin Australia , especially regarding their ecommerce email marketing strategy.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! Alya Skin Australia could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 22.22% of their emails - the main ones they use are 😧 💖.

We display here a overview of Alya Skin Australia email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Bundle up and save 30% on healthier clearer skin' and 'Achieve skin like a teen 😧'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 31 on https://www.alyaskin.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Alya Skin Australia

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
30.0
characters

What about

Alya Skin Australia

then?

With their average of

30

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1154.05
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Alya Skin Australia

 gets a score of

-2.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Bundle - up - and - save - Welcome - Real

Emoji use in subject lines

22.22
% of subject lines have emojis

Most popular emojis

😧 - 💖

😧 - 💖

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

Alya Skin Australia

with Panoramata

Featured Email Marketing Assets from

Alya Skin Australia

Bundle up and save 30% on healthier clearer skin

Bundle up and save 30% on healthier clearer skin

Email from

Alya Skin Australia

Achieve skin like a teen 😧

Achieve skin like a teen 😧

Email from

Alya Skin Australia

Spotted: A sad lonely cart

Spotted: A sad lonely cart

Email from

Alya Skin Australia

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Alya Skin Australia

Alya Skin Australia
Alya Skin Australia

Feed Ad from

Alya Skin Australia

Alya Skin Australia
Alya Skin Australia

A New Meaning To Beauty Sleep 😴 Our Pink Marine Collage Sleep Mask is the perfect overnight treatment. Just put it on like a moisturiser and let it work its' magic overnight. Wake up to plump, hydrated skin💋

Free Best Selling Collagen Sleep Mask When You Spend $90+

Free Best Selling Collagen Sleep Mask When You Spend $90+

Feed Ad from

Alya Skin Australia

Alya Skin Australia
Alya Skin Australia

Now's your chance to stock up on all your faves for 15% OFF for a limited time only! Use code RESTOCK😘

Psst… this is your chance to stock up.

Psst… this is your chance to stock up.

Feed Ad from

Alya Skin Australia

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.alyaskin.com/

Domain Rating

31
This is the overall metric that matters most, as it sets
Alya Skin Australia
domain SEO authority.

It shows the power of
Alya Skin Australia
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.alyaskin.com/
, as their domain authority is
31
, their score can be considered under average.

Here, for
https://www.alyaskin.com/
, as their domain authority is
31
, their score can be considered average.

Here, for
https://www.alyaskin.com/
, as their domain authority is
31
, their score can be considered pretty good! 🙌

Here, for
https://www.alyaskin.com/
, as their domain authority is
31
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

7517
One of the most important metrics for
Alya Skin Australia
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
871
) and their Domain Rating.

Total Keywords

871
Why does this matter for
Alya Skin Australia
SEO strategy? 

This is the total number of keywords where 
Alya Skin Australia
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

473
The total number of domain who have a link to  
Alya Skin Australia
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1345
What's a backlink? A link from another domain that redirect to  
Alya Skin Australia
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1335

Backlinks NoFollow

467

Backlinks Redirect

5

Backlinks Images

74

Backlinks Frame

1

Backlinks Form

4

Happening right now: 
Benchmark and track your competitors automatically

Upcoming Learning Session - Online Webinar

Tune in to find our how to automatically benchmark monitor your competitors' marketing strategy (or any inspirational
brand) & get endless marketing inspiration.

With Panoramata, get your competitive advantage for e-commerce marketing, delivered in your dashboard and to your inbox*

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Gorgias

Gorgias

Customer support helpdesk system for eCommerce. Provide exceptional customer support.

Customer Support and Helpdesk

Discover →More details →
Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

Discover →More details →
Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

Discover →More details →
Beeketing for Shopify

Beeketing for Shopify

Salespop / Countdown Cart and Facebook Chat functionality for Shopify from Beeketing.

shop

Discover →More details →
Bold Bundles

Bold Bundles

Attempts to boost order size by bundling products.

shop

Discover →More details →
Bold Motivator

Bold Motivator

Try to get customers to spend more plugin for Shopify from Bold Commerce.

shop

Discover →More details →
Bold UpSell

Bold UpSell

Product Upsell, Cross-sell & Smart Funnels from Bold Commerce.

shop

Discover →More details →
Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

Discover →More details →
CartHook

CartHook

Shopify checkout funnel and cart abandonment recovery solution.

analytics

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

Discover →More details →
Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

Discover →More details →
GemPages

GemPages

Create simple one page layouts for Shopify.

shop

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →

Discover the best way to track brands (like

Alya Skin Australia

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book a Demo

with Mehdi, our founder

★★★★★

"I'msaving a day a week.
I don't miss anything anymore and don't have to think about tracking competitors."
★★★★★

"It's crazy good and easy to use, we can track everything! I feel like a Sherlock Holmes for emails, ads & landings"
★★★★★

"It's way easier to plan my content calendareven for events such as Christmas or Black Friday"

What our customers say

Join 1,000+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

Indie Lee

Personal Care

More details →

Eco Brow

Personal Care

More details →

Cocunat

Personal Care

More details →

MANTL

Personal Care

More details →

RiseWell

Personal Care

More details →

Tweezerman

Personal Care

More details →

Related Insights

Why Hire a Marketing Agency for eCommerce Marketing?

If you are wondering as to why hire a marketing agency for eCommerce marketing, here’s the short answer: people’s productivity makes a difference to your “cash power”. It enables a confluence of the best minds working together towards a common goal. 

Marketing
Why Hire a Marketing Agency for eCommerce Marketing?

Snacks Industry: Advertising Best Practices

Do you ever feel like your snack brand is shouting into the void of the snack aisle, hoping someone will notice its deliciousness? Don't worry, we're here to sprinkle some marketing magic with these top insights from snack food brands who are crushing it with their paid ads.

Marketing
Snacks Industry: Advertising Best Practices

How to Write Ecommerce Emails That Work: Advice and Processes

How do you write ecommerce emails that hook readers in? This article will shed light on the best practices for emails that drive sales and engage your target audience. 

Marketing
How to Write Ecommerce Emails That Work: Advice and Processes

Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

Skincare
brands →

Personal Care

brands overview

Personal Care
brands →

Ready to dive in?
Get started today.